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This Week in Native Ads 09/26
Campaign of the Week: Golf takes zany ride in VW native advertising This month’s advertising launch for VW’s redesigned 2015 Golf puts the car at the center of a zany online video on Funny or Die, the comedy website founded by comedian Will Ferrell. The three-minute video is a piece of so-called native advertising, a hot new format in marketing circles in which publishers host content that looks like their own but actually comes… Continue reading