Ben Young
Ben Young
May 26, 2017

It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News.

Notable Stories this Week




Campaign of the Week


Smartest commentary
  • Content is content. Good content is good content. If a story is moving, no one is going to care that it’s brought to you by a brand. Rather, they’re going to be happy the brand brought it to them. -Molly DeWolf Swenson, Co-Founder at RYOT
  • [First time I’ve heard the phrase post-Google] “Gen Z, the first generation born into a post-Google and social media world, is not only the most diverse generation yet, but also the generation with the greatest global perspective,” said Stein. “Their continued inclination towards social content on their mobile phones, first seen in millennials, is changing the way that content is consumed, shared, and even the way it’s created.” -Pete Stein, FullScreen GM
  • [From the ANA Ad Fraud report] When a publisher finds a source of traffic for $0.01 per visit that gets scored as viewable and “high quality,” some might call that a gold mine. We would call it a gap in bot detection..


Datapoints of note



That’s it, thanks for reading.