Google announces a string of new updates
 
It’s a dense edition but very good. Note the smartest commentary, datapoints and look out for the ‘post-Google’ generation. And Facebook opens support for Google AMP & Apple News.
 

Notable Stories this Week

 

Deals/M&A

 

Campaign of the Week

 

Smartest commentary
  • Content is content. Good content is good content. If a story is moving, no one is going to care that it’s brought to you by a brand. Rather, they’re going to be happy the brand brought it to them. -Molly DeWolf Swenson, Co-Founder at RYOT
  • [First time I’ve heard the phrase post-Google] “Gen Z, the first generation born into a post-Google and social media world, is not only the most diverse generation yet, but also the generation with the greatest global perspective,” said Stein. “Their continued inclination towards social content on their mobile phones, first seen in millennials, is changing the way that content is consumed, shared, and even the way it’s created.” -Pete Stein, FullScreen GM
  • [From the ANA Ad Fraud report] When a publisher finds a source of traffic for $0.01 per visit that gets scored as viewable and “high quality,” some might call that a gold mine. We would call it a gap in bot detection..

 

Datapoints of note

 

Events

 
That’s it, thanks for reading.

Ta,

-Ben

 

 

Introducing Nudge 3.0; we believe that marketers need an unfair advantage, and with our latest updates and feature set, that’s exactly what they’ll get. Learn more.

How to win at native

Schedule a call to find out

Research Papers

Explore what's working and what's not in each vertical.