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CampaignĀ of the Week:
Mothers of Invention – Carborigami
Remarkable women actively contribute to their community and the world through innovation, entrepreneurship, and invention.
Why we like it:
ToyotaĀ is supporting a number of women in theirĀ innovative ventures to help those less fortunate in our communities. A great cause which has been turned into a native advertisement for the New York Times.
Source: NYTimes
Quote of the Week:
Ā Source:Ā CampaignLive
News:
Native programmatic: Apples and oranges in the same basket
The announcements just keep on coming. Gravity4, PubMatic, PowerLinks andĀ XaxisĀ all added native programmatic capabilities to their platforms, managing to get both ad-industry Buzzwords of the Year into one announcement. The IAB recentlyĀ blessedĀ the concept with its specification for real-time bidding for native ads. And then, there’s CondĆ© Nast’s Food Innovation Group, which opened aĀ private marketplaceĀ for native programmatic ads powered by TripleLift.
Copyranter: Stop hiring journalists to write native ads
If you were Hunter S. Thompson, then, yes, I would give you a shot at writing a ānativeā ad for my brand. Iād give you several shots. But if you were Thompson, you wouldnāt lower yourself to do it. (Plus, youād be dead. His 2005 suicide was a helluva ambient āshockvertisingā ad for the effectiveness of Smith & Wesson products, though.)
Source:Ā Digiday
Expert: Look for native to continue strong growth
Although some say native advertising as an unknown entity, it isn’t slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates.
Source:Ā BizReport
Hillary Clintonās e-mail controversy is being used as a native ad about BlackBerry
BlackBerry has long been a favorite among the political class evenĀ as its popularity among the general public has dwindled. National Journal even wrote a piece recently entitled “What Will Washington Do Without Blackberrys?“. Now one of the phone’s most famous users is being used in what looks like a native ad for the company. AĀ sponsored post onĀ VarietyĀ titled “Hillary Clinton’s E-mail: Lessons Learned” asks what we should take away from the controversy “if we move past the politics.”
Source: WashingtonPost
Native AdĀ Talks
If you’re in New York please come along for a couple of drinks and practical tips to take away on 23rd of AprilĀ at 6pm. Ā FeaturingĀ Adam Aston, Editorial Director at the New York Times and Joe Lazauskas, Editor in Chief at Contently, we dig in to how to win at native through producing great content. RSVPĀ here.
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Thatās it for this week.Ā If youād like to contribute next week or send us a story tweet usĀ @giveitanudge.
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