Tag: native ad content

This Week in Native Ads

This Week in Native Ads 4/21

Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make sure you sign up for our upcoming webinar where we’re partnering with Variety to look at how entertainment brands can win at native. Notable Stories this Week Alphabet Inc.’s Google is planning to introduce an… Continue reading

Hollie-Blue Allum

April 20, 2017

This Week in Native Ads

This Week in Native Ads 4/14

Summer has arrived! And with that, the start of summer campaigns. I’m looking to meet up with more people in the industry, so if you’d like to grab coffee, ping me. I’ve also been mulling over Native and the blockchain a bit more, read my LI update here. The blockchain will have a role in native, in allowing brands to manage and verify their content, clicks/distribution. i.e. A brand is happy to pay the market… Continue reading

Ben Young

April 13, 2017

This Week in Native Ads

This Week in Native Ads 4/7

A week of announcements & partnerships this week, from Yahoo to Taboola & AdYouLike. It’s a great sign of maturity in the industry, as the bulge of the adoption curve adopts native, integrations are vital. Also want to shout out to a friends company, Brand Brief, they’re letting you run influencer campaigns from your phone. Neat stuff. Notable Stories this Week Although the FTC works with publishers, it has never penalized… Continue reading

Ben Young

April 6, 2017

This Week in Native Ads

This Week in Native Ads 3/31

The thread of conversation this week with more advertisers pulling back on Google is: Quality quality QUALITY! Today, the NYTimes released this story around how Chase reduced its targeting from 400,000 websites to 5,000 to get the same result. Give it a read. This is just good, smart marketing, finding what works and doing more of it. Question is – why aren’t more advertisers doing this? Why aren’t providers doing it for them? Advertisers have… Continue reading

Ben Young

March 30, 2017

This Week in Native Ads

This Week in Native Ads 3/23

It’s definitely announcement week, with OutBrain launching a new yield tool, Nativo partnering with Plista/TTD and Teads getting acquired. Also a little announcement from Nudge: We have opened up access to our Facebook Integration, letting any marketer using Facebook for distribution to automatically optimize to Nudge metrics like scroll, attention, share, etc. It’s super neat. Watch this space, and if you’d like to be an earlier user, ping me. Notable Stories this Week Facebook launches… Continue reading

Ben Young

March 23, 2017

This Week in Native Ads

This Week in Native Ads 3/17

A lot of my coffee chats in the last week or so have been around, what is the long run for content? In the long run, brand created content, distributed. Or partner creator content, distributed. In the long run – the best creators, powered by the best tech will win. It seems in any engagement between advertisers & publishers, it’s who has the best tech that wins. It’s like a technology arms race. But not only the best tech… Continue reading

Ben Young

March 16, 2017

This Week in Native Ads

This Week in Native Ads 3/10

All was quiet ahead of SxSW — it’s a beautiful blue sky here in NY as I pull together this weeks edition. I have an ask — I’m collecting feedback on the newsletter, can you answer a couple of questions? Would appreciate any and all feedback. On the publisher side — we’re seeing promising results with content studios start to hit hard realities of scale. DigiDay digs in to this a bit more. Continue reading

Ben Young

March 9, 2017

This Week in Native Ads

This Week in Native Ads 3/3

Last week we hosted #NativeAdTalks here in New York – discussing how to win at programmatic native, niche yes, but an interesting conversation. View it here. Disclosures have entered the discourse again this week, we did a study on this way back in 2014. And it seems redundant to say so, but effective disclosure = effective brand recall. Trying to hide that is like trying to catch water in a sieve. Continue reading

Ben Young

March 2, 2017

This Week in Native Ads

This Week in Native Ads 2/24

This week I got out of the big smoke and headed to Chicago & Boston to talk native with existing and soon-to-be clients. It’s the best part of my job — sitting down, helping people adopt native. The common thread is what I touched on last week, there’s a bunch of brands still sitting on the fences, as they need some help getting started with native. So whilst early adopters are getting slick, the bulk of the adoption curve need… Continue reading

Ben Young

February 23, 2017

This Week in Native Ads

This Week in Native Ads 2/17

We see a native acquisition (with more in the works I hear), WaPo launches a new native unit – and BurdaForward releases insights on how native content drives attitudinal shifts. Notable Stories this Week NY Times looks to programmatic ad sales in international markets. Related, the Director of Programmatic from NY Times, Sara Badler, will be speaking at the native ad talks next week. RSVP here. Continue reading

Ben Young

February 16, 2017