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Tag: DTC

This Week in Native Ads 10/11

We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and…

Ben Young
Ben Young
October 11, 2019

This Week in Native Ads 8/23

One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high…

Ben Young
Ben Young
August 23, 2019

This Week in Native Ads 7/26

I’m exploring the accounting treatment of content, that is if you treat it like an asset, how does or how would that change marketing’s P&L? Typically branded/native content is one off so treated as an expense. But if it’s re-used…

Ben Young
Ben Young
July 26, 2019

This Week in Native Ads 7/19

One big thing Subscription is not all that it seems for Tim Ferriss. The popular podcast host (400m+ downloads) last week announced a six month trial of no ads and shifting to a subscription model.

Ben Young
Ben Young
July 19, 2019

This Week in Native Ads 2/22

This week is a full on edition, so buckle in as it’s full of gems, from datapoints on Amazon, DrainerBot, to Apple acquiring a digital marketing firm. 🤔 Notable stories this week This News Corp Australia story is interesting, the…

Ben Young
Ben Young
February 22, 2019

This Week in Native Ads 2/8

One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this…

Ben Young
Ben Young
February 8, 2019

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