Tag: data

Analytics

The Best Content Analytics Tools of 2022

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having the right tools can make all the difference. Many use a web analytics tool like Google Analytics, yet find that it lacks the fidelity to identify where content can improve and see the impact it has on the customer. What… Continue reading

Ben Young

February 22, 2021

Strategy

Content Marketing Trends & Insights

In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There I’ve said it three times, it makes it more legit, right? But honestly, that is the predominant trend this year. That is the biggest content marketing trend at a macro level, but day to day, there appear to be two buckets in content… Continue reading

Ben Young

February 22, 2021

Influencer Marketing

How creators can look after the brands that invest in them

I saw that WorkLife is hosting a creator event, on how to Convert your Audience to Cash: Creator Monetization Post-Covid. The session covers the methods and latest tech that can help grow the empire. This post covers what I see as an important part of anytime a creator works with a brand. That is the aftermath: Handling the conclusion of the campaign and the wrap report. You’ve finally nailed that big deal! You know what to… Continue reading

Ben Young

October 8, 2020

Commentary

Anatomy of bots: how we saved a major tech company from paying seven figures for fraudulent traffic

We hear a lot about bot fraud and fake traffic. There are astounding numbers and when the money is being paid for a brand budget but being lost to these bad actors, you can be sure there’s no significant business growth coming from it. It is essential to take this beyond the headlines, from abstraction and dive into what is happening here. Following is a vivid example of a bot campaign in action, with one of our clients. All names… Continue reading

Ben Young

June 1, 2020

Analytics

Low admin analytics option for developers.

We pulled together this post to help sum up some of the ways to tackle analytics, from log based, events, private hosting. Developers have a rich array of solutions available to them. Many of the solutions come down to, what is the initial setup, ongoing administration AND will my team use it. Our pitch at Nudge to developers, is the low admin option. You install the code once. Then the marketers on your team can configure if they… Continue reading

Ben Young

May 25, 2020

Commentary

Covid-19, impact on marketing, media & content

How coronavirus is changing media Continue reading

Ben Young

March 31, 2020

This Week in Native Ads

This Week in Native Ads 3/20

Thanks to everyone who participated, Gustaf passes on thanks for the invaluable feedback. If anyone else wants to join just let me know. One big thing Content consumption is up. I was delighted to receive the latest edition of The Explorers Journal, I’ll treat myself at the weekend over coffee. It got me thinking, during this disruption print editions of major publications are likely to stop, or be paused. And some won’t come back. A… Continue reading

Ben Young

March 20, 2020

How To

How to create great content for your website

The classic question, how do I create good content for our website? Let’s get back to basics, customers and future customers visit your website with goals in mind. Jot these down. Then look at what content could help them achieve those objectives, faster, easier, more effectively. A way to work backward on this is to go interview a few customers to understand their purchasing journey. Why did they buy? What else did they consider? How did they… Continue reading

Ben Young

January 17, 2020

How To

How to make a content calendar

So you’ve nailed your content strategy and now you’re ready to implement it. You’ve got tons of creative ideas about how to reach your audience and boost your ROI. But you need some structure, a central place to hold all of the nitty-gritty details and a way to clearly visualize what is happening when. This is where a content calendar comes in handy. Essentially a content calendar is a tool to help you organize and plan all of… Continue reading

Sarah Plant

May 10, 2021

How To

How to evaluate a digital marketing campaign

Get a report created on your campaign, and go and evaluate it. Sounds easy huh. You’re probably reading this because you had a report of some sort and you’re trying to re-figure out, what should I do here. What is important. So let’s go back to basics 1) Why did you do this campaign? 2) What were the objectives? 3) How did you deliver on those objectives? 4) How did you measure the delivery of those objectives? 5) What did… Continue reading

Ben Young

January 17, 2020