Tag: data

Analytics, Content Marketing

B2B Content Marketing Metrics

This post outlines the metrics B2B marketers should focus on when it comes to content marketing. Marketers focus on metrics that indicate that the content is having an impact on its potential customers. And for B2B, every interaction is valuable.  Nudge measures content marketing for many B2B brands and the metrics that businesses focus on are: People, how many real people are consuming your content.  Attention, attention is correlated to conversion rate so is vital. … Continue reading

Ben Young

May 13, 2023

Analytics

Guide to Content Marketing Metrics

Are are measuring the right content marketing metrics? Here are the most common content metrics. Compare these to what you are currently measuring to find areas of improvement. The most common metrics marketers are adopting for content marketing are:  Attention, seeing how much attention people pay to your content.  Avg Scroll, the average scroll on each piece of content. Engagement rate, seeing the rate at which people take specific engagement actions. … Continue reading

Ben Young

April 25, 2023

Analytics

Guide to Content Measurement

Content measurement is the process of collecting data around content marketing initiatives.  Brands create content because it will help inform, educate or provide utility to potential customers. And if a brand can achieve that, customers will reward them, with brand awareness, loyalty, purchase intent or purchase. Measurement should reflect these objectives. Before proceeding further, if you do not know enough about content measurement, I recommend the following articles. What are the best free content measurement tools?   What is… Continue reading

Ben Young

March 29, 2023

How To

How to measure content effectiveness

This post dives into how to measure content effectiveness. There are discrete measures but often it can fall into areas of ‘it depends’. This helps to give the reader the tools to help answer the question – is this effective? Marketing effectiveness seeks to understand how well the work is producing the desired results. Before going further, these posts may be of help: Guide to Content Measurement Guide to Content Marketing Analytics Guide to Content Marketing & … Continue reading

Ben Young

March 17, 2023

Analytics

How to measure Branded Content success

Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. How many people did I reach What was the quality of that reach? What did they do next? Our approach at Nudge, is to help simplify your job, we help you identify the best content with content measurement, then get more eyeballs on that content through insights. It’s content measurement and analytics in a box. Continue reading

Ben Young

March 4, 2023

Analytics

What’s on your Content Marketing Dashboard?

The best dashboard is the one you use so start simple. A good place to start, is with an out of the box dashboard, that gives you the top line metrics you need to see. Use that for a bit, then after a few months, customize it to suit. Or you figure out what exact metrics to focus on.  Going fancy or too technical too early in a content marketing program can limit options down the track. It’s better… Continue reading

Ben Young

February 23, 2023

Strategy

Content Marketing Insights 2023

The latest in Content Marketing Insights, the state of content, research, data points & trends. This post is a comprehensive collection of data points and research around content, content marketing, branded content and native advertising. The stats covers performance, growth, trends for brands, content studios (publishers) and platforms. It is continuously updated, as we share new data in our weekly newsletter. If you were to sum it up, all the data reflects how consumers are responding to content and what… Continue reading

Jessica Toib

January 17, 2023

Analytics

Guide to Content Attribution

Content attribution is the holy grail of content marketing. Being able to demonstrate business outcomes from content is the ultimate proof point. For many marketers they’re still trying to figure it out.  What is content attribution? It is the process of measuring and identifying how content drives business outcomes and then attributing that to the content that created that outcome. If you’re new to content attribution, these articles might be helpful: How do I prove marketing attribution… Continue reading

Ben Young

September 5, 2022

Strategy

Twitter Analytics for Content Marketers

Twitter Analytics provides a rich view of what happens inside Twitter but if you’re a Content Marketer, what happens after they click on your links?  Nudge gives content marketers a more in-depth view of content performance.  Here’s the extra information you can get: 1. Compare Twitter against all traffic sources A concern with Twitter is, are you just speaking an echo chamber? With Nudge you can see if unique people are coming in to your content. If its the same… Continue reading

Ben Young

May 17, 2021

Analytics

What are Content Marketing KPIs?

Content Marketing KPIS (key performance indicators) enable marketers to set specific metrics that reflect performance.  You should consider which content marketing metrics are relevant. Not all metrics should be KPIs but some should be. An example of potential KPIs: Content, capturing how much content did we produce.  Earned impressions, the amount of traffic generated from sharing Social engagement, the rate at which people share Conversion rate or Conversions, the rate at… Continue reading

Ben Young

May 13, 2021