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A quick ask, Gustaf on his team is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Just asking for 30 minutes of your time – over a screen share. One big thing Last week I wondered – when or IF we would mention the Corona Virus in the newsletter. This is the week I guess and we have a couple… Continue reading
David Berkowitz has extensive experience on both the brand and the sell side, having worked at organizations such as eMarketer, 360i, Sysomos and Story Hunter. Today, David’s consulting through his Serial Marketer practice, helping agencies, media companies, and tech startups on everything from marketing, business development, corporate strategy, to innovation. David Berkowitz has written over 500 articles, spoken at more than 300 events, developed marketing strategies for Fortune 500 brands, and guest-lectured at universities like Yale, Rutgers, and MIT. Continue reading
Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry. Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition, bridging three of FT’s most valuable assets – their editorial content, brand and audience, to deliver commercial results for partners. In this interview, we cover: The challenges that… Continue reading
With the recent Google announcement of AdSense native advertising, it is clear that native advertising on the Web is reaching a tipping point. These new formats include in-feed, in-article and matched content. But the idea of being able to provide something creative and thoughtful, in an environment harmonious to the feed or the context of the publication is largely being ignored. Instead. we’re seeing executions that are as bland and uninspired as traditional banner advertising back in the day. Continue reading
There’s a lot of sponsored content circling the web today, and here are some of my favorite examples of sponsored content and why I like them. For the latest visit The Best Native of 2021. See also Branded Content Examples. Mouth-watering reasons to visit Adelaide An article written with wit and compelling description invites you into this urban paradise Adelaide in southern Australia. Well-written… Continue reading
You’re looking for the best native advertising examples, under the IAB native ad guidelines, there are six main types: Infeed units, ads designed to fit in the flow of content, i.e. Facebook promoted post. Paid search units, ads designed to look similar to search results, i.e. Google Adwords. Recommendation units, ads that look like content links under an article, i.e. OutBrain. Promoted listings, ads (often on ecommerce sites) with promoted views. In-Ad, hard to describe. Custom/Can’t be contained, custom ads… Continue reading
