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Tag: Content Marketing

This Week in Native Ads 10/28

After acquiring a tan in Maui, I’m back in action! Bit of focus on AMP this week post Google’s roll out across all search results. This feels like a big opportunity and equally an invisible tax people are…

Ben Young
Ben Young
October 27, 2016

This Week in Native Ads 10/21

  With Ben out of the office this week I’ll be jumping in to provide ‘This Week in Native Ads’… be nice 🙂 One of the biggest changes I’m seeing within the native content space (and not just this week),…

Hollie-Blue Allum
Hollie-Blue Allum
October 20, 2016

This Week in Native Ads 10/14

Brands are still doubling down on content, especially in finance. This week we saw Goldman announce its new initiative and Vox partnering with Chase to produce Meridian. With this continual focus of content, brands as publishers, more and…

Ben Young
Ben Young
October 13, 2016

This Week in Native Ads 10/07

New York Times showcases some of Google’s Native Stack, which is neat, where we see premium publishers experimenting. It’s an early indicator of where the rest of the market will follow, especially given the Times role in helping…

Ben Young
Ben Young
October 6, 2016

This Week in Native Ads 09/30

The story of the week is Facebook incorrectly measuring attention on its video ads for 2 years! Read it here. It’s kind of a simple (and easy to make) mistake in the algorithm. But it has…

Ben Young
Ben Young
September 29, 2016

This Week in Native Ads 09/23

We have some interesting datapoints from Dmexco, thanks to TheDrums coverage and interviews with Sir Martin Sorrell, CEO of WPP and Tim Armstrong, CEO of AOL. Further in exciting news this week, we at Nudge are sharing a…

Ben Young
Ben Young
September 22, 2016

This Week in Native Ads 09/16

Dmexco is in, in big time this year! I attended last year and thoroughly enjoyed it but unfortunately couldn’t make it this year. Will share the best post analysis next week. -Ben Campaign of the Week:…

Ben Young
Ben Young
September 15, 2016

This Week in Native Ads 09/09

Good content is good content is good content, that’s the stream of conversation with this week. Mirroring last week – people don’t really care where content comes from as long as it’s good. -Ben Campaign of the…

Ben Young
Ben Young
September 8, 2016

This Week in Native Ads 09/02

Facebook announced it is pre-fetching to help speed up advertisers pages, and slow pages will factor in to the bid price. What often isn’t discussed is that Facebook Mobile ads are a way to get around ad blockers… so…

Ben Young
Ben Young
September 1, 2016

This Week in Native Ads 08/26

I loved Chad Pollitts post this week, How to Scale Native Advertising for Distribution for a couple of reasons. The first time I’d heard of this concept of Native 2.0 — the second wave of native. The idea…

Ben Young
Ben Young
August 25, 2016

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