Tag: content attribution
How content drive business results is the attribution utopia. See the latest stories, insights, case studies, data and research – as featured on the Nudge blog.
I recently wrote a piece on how context in premium environments impact how we respond to content, where we learned that contextual advertising leads to increases in attention, which in turn, impacts brand recall (amongst other things). In… Continue reading
Nudge was the first in the industry to specialize in this particular use case: When content turns into advertising, it’s held to a higher standard. Agency Roots, Pinnacle to Nudge’s Success Nudge is a product born out of New Zealand… Continue reading
Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way of benchmarking the quality of the inventory you are buying. The ground hypothesis is, the ultimate measure of advertising effectiveness is the way… Continue reading
Rooted in the family tree of predictive analytics, you find purchase intent. In today’s digital world, purchase intent is now an actionable measurement. By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible… Continue reading
Proving that consumers take action is the ultimate proof point. Marketers are too often lead to believe that a conversion has to be a final step in the buyer journey; that’s not entirely true. ROI metrics has been,… Continue reading
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