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Tag: content attribution

How content drive business results is the attribution utopia. See the latest stories, insights, case studies, data and research – as featured on the Nudge blog.

Factors which Drive Content ROI

As marketers, we create content to add value for our existing and potential customers. The aim of this content is to build brand loyalty, educate on products and services, or tell stories from a unique perspective. We hope that the… Continue reading

Jessica Toib
Jessica Toib
October 15, 2019

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way of benchmarking the quality of the inventory you are buying. The ground hypothesis is, the ultimate measure of advertising effectiveness is the way… Continue reading

Ben Young
Ben Young
September 5, 2017

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