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Tag: content attribution

How content drive business results is the attribution utopia. See the latest stories, insights, case studies, data and research – as featured on the Nudge blog.

how to use digital media analytics to improve roi
how to use digital media analytics to improve roi
Analytics

Why Marketers Need Digital Media Analytics to Improve ROI

Digital media, otherwise known as ‘content’, can be created, seen, modified, and shared online. Examples of digital media formats include podcasts, video games, videos, websites, social media, and online advertising. By using digital media analysis software, you have the ability to observe, report, and improve your digital media campaigns. You obtain insight into what content performs well, where you’re reaching people, which channels have the best engagement, and what your audience’s conversion journey is. If you’re able to figure out… Continue reading

Ben Young
Ben Young
February 24, 2021
how to choose your digital marketing dashboard
how to choose your digital marketing dashboard
Analytics

How to choose your digital marketing dashboard

Choosing a digital marketing dashboard can be difficult. But let’s not get ahead of ourselves – let’s start by defining what it is. A digital marketing dashboard is a collection of metrics, with the purpose of displaying important information in regards to your business. And just like a dashboard in your car, a digital dashboard is there to provide you with a top-level overview of your key data points, with the ability to dive deeper into the data, to provide… Continue reading

Ben Young
Ben Young
February 24, 2021
What's on your content marketing dashboard?
What's on your content marketing dashboard?
Analytics

What’s on your Content Marketing Dashboard?

This year I’ve been asking folks, what’s on your content dashboard? Where are the gaps? What could be improved? It’s cheesy but the same as when you’re driving a car, having the right marketing dashboard, the right instruments, helps you get where you’re going (pun intended). With everyone online, digital is playing an ever more important role in the purchase cycle. Getting customers engaged is worth more now than before. This would be a great post… Continue reading

Ben Young
Ben Young
February 23, 2021
the best content analytics 2021
the best content analytics 2021
Analytics

The Best Content Analytics Tools of 2021

I was having a virtual coffee the other day, jamming on different measurement tools being used when it comes to content. Content creation, content marketing, content optimization. With agile marketing teams, focused on getting the most from their resources, having the right tools can make all the difference. Many use a web analytics tool like Google Analytics, yet find that it lacks the fidelity to identify where content can improve and see the impact it has on the customer. What… Continue reading

Ben Young
Ben Young
February 22, 2021
Content attribution tactics
Content attribution tactics
Analytics

Guide to Content Attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. But for many marketers they’re stuck in quagmire trying to figure it out. So we built a solution. And to be fair, it’s something that I (as the CEO) held back on at Nudge. Which sounds ridiculous right? But I thought that content attribution was so blindingly obvious that surely lots… Continue reading

Ben Young
Ben Young
September 5, 2020
how to measure
how to measure
How To

How to Measure Content Effectiveness

How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is delivering a companies objective. And to deliver on that objective it needs reach and impact. To measure this combination, you need a content analytics platform (like Nudge) that provides you with the tools to measure content effectiveness. Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing effectiveness
measuring marketing effectiveness
How To

How to Measure Digital Marketing Effectiveness

Using a third-party specialist marketing analytics tool will enable you to measure your effectiveness. In particular, when marketers reference effectiveness, understanding benchmarks is helpful. Where am I sitting as an organization against my competitors? Because yes, you need to be effective in driving results but are we doing better than our competitors (or not). This is useful nuance and context. Because hey, who doesn’t want to beat their competitors? Technically you are going to need a few things… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success
How To

How to measure Content Marketing success

Success! How do you measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board table – and how it is always layered up. It may be if you are struggling, you need to go back to basics and dust off your content marketing strategy. Then revisit the outcomes from your content efforts.  But day to day,… Continue reading

Ben Young
Ben Young
January 17, 2020
measuring marketing success
measuring marketing success
How To

How to measure success of content marketing

The ultimate form of success is when you’re boss walks in, gives you a hi-five and a bonus! But to get there you do need to look at tangible metrics. How many people are reading or watching my content? Is that a meaningful number of people? Are they then taking the desired action, or is the content having the right impact on an audience? Because then, you are driving success. Continue reading

Ben Young
Ben Young
January 17, 2020
How to articulate the ROI of your content
How to articulate the ROI of your content
How To

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver the business outcome that you require? Pretty simple. How do you define those outcomes? That’s the more tricky part. But it typically comes down to a few buckets, awareness, interest, desire and… Continue reading

Ben Young
Ben Young
November 1, 2019