Home Breadcrumb Tag: content attribution

Tag: content attribution

How content drive business results is the attribution utopia. See the latest stories, insights, case studies, data and research – as featured on the Nudge blog.

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and…

Ben Young
Ben Young
September 5, 2017

Guide to content attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. And to be fair, it’s something that I (as the CEO) held back on at…

Ben Young
Ben Young
September 5, 2017

Measuring Purchase Intent with Nudge

  Rooted in the family tree of predictive analytics, you find purchase intent.   In today’s digital world, purchase intent is now an actionable measurement.   By identifying purchasing behavior and which steps…

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017

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