Attention is the hardest thing for brands to win, earn and maintain. View the latest case studies, data and research from the brands doing it well. Measure attention using the Nudge platform.
Working at Nudge, I get to look behind the advertising industry’s ‘curtain’ on a daily basis. Marketers who know me often ask ‘what’s the one thing I should do more of?’. I always tell them the same thing –…
One big thing A by-product of consolidation, is the reduction in operations, both companies don’t need a finance team for example. But these teams are the lifeblood that keep organizations running, they hold the organizational memory and market knowledge.
Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace. You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion…
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