We're hearing more people are WFH, if you've got time for a 30 minute coffee over screen share, Gustaf would still love to chat. He is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Much appreciated. ? A lot of info is flying around about Covid, Noah put together a simple verified list about it in an… Continue reading
I recently wrote a piece on how context in premium environments impact how we respond to content, where we learned that contextual advertising leads to increases in attention, which in turn, impacts brand recall (amongst other things). In this piece, I cover how advertising/branded content impacts long-term memory – more specifically, how emotional responses to advertising strengthens brand recall and recognition. To avoid confusion, it’s worth noting that I alternate between the terms ‘advertising’ and ‘branded content’,… Continue reading
Download the full report here. Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6 percent. 2. Sharethrough’s native ads outperform traditional display ads by 61 percent. 3. When comparing the difference in quality between Sharethrough’s mobile traffic to the Global mobile traffic standard, the result is a staggering 83 percent. 4. Social Media is… Continue reading
Working at Nudge, I get to look behind the advertising industry’s ‘curtain’ on a daily basis. Marketers who know me often ask ‘what’s the one thing I should do more of?’. I always tell them the same thing – focus on improving the quality of your content campaigns. Now, not wanting to risk losing your interest this early into the article (due to what can be seen as an obfuscating statement), what I mean by quality is: … Continue reading
At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content that is rooted in meaningful storytelling meant to inspire, educate, and entertain is a great tool for nourishing that relationship. This is why finding the right audience is so important, a task that is rooted in distribution. … Continue reading
Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace. You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion dollars worth of the commodity. Vanished without a trace. Or that 800 million bushels of soybeans disappeared overnight. The Association for National Advertisers reports that only a quarter of all digital ads reach real people, and the… Continue reading
I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me. The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through to digital. It’s the natural path that advertisers can take. The traditional players of tv are coming in to the space and delivering high value quality executions. And the summer of acquisitions continues… Notable stories this week The Players’ Tribune… Continue reading
We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018. Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck. If you’re interested in attaining the slides for this piece of research, you can find them here. Continue reading
We’re excited to share a sneak peek of our latest feature, our video + social integrations! Today, we’re talking to none other than Ben Young, CEO & Founder of Nudge, about what we’ve built and what this means for our partners. Interview summary: What we’ve built Why it’s important for Nudge What we’ve learned from building these features How it impacts the Nudge… Continue reading
Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation is done off a small percentage of the visitors to the content. i.e. take this example, we amplified our post The Best Native Ads of 2015 with Yahoo Gemini. The top url, is our piece of content,… Continue reading
