Tag: attention minutes
Attention minutes is a metric that measures the attention of a user on content. View the latest use cases, definitions and research on this metric, as it relates to marketing, on the Nudge blog.
I recently wrote a piece on how context in premium environments impact how we respond to content, where we learned that contextual advertising leads to increases in attention, which in turn, impacts brand recall (amongst other things). In… Continue reading
Download the full report here. Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6… Continue reading
Working at Nudge, I get to look behind the advertising industry’s ‘curtain’ on a daily basis. Marketers who know me often ask ‘what’s the one thing I should do more of?’. I always tell them the same thing –… Continue reading
At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content… Continue reading
Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace. You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion… Continue reading
We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018. Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend,… Continue reading
Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation… Continue reading
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