Tag: attention minutes
This Week in Native Ads 3/13
We're hearing more people are WFH, if you've got time for a 30 minute coffee over screen share, Gustaf would still love to chat. He is looking for marketers to provide feedback on a new initiative. If you would like…
How emotional responses to advertising impact brand recall
I recently wrote a piece on how context in premium environments impact how we respond to content, where we learned that contextual advertising leads to increases in attention, which in turn, impacts brand recall (amongst other things). In…
Traffic Quality in 2019, a Deep Dive into Sharethrough’s Native Advertising Performance
Download the full report here. Before you read the full report, the key findings were: 1. Sharethrough is a higher quality source than Recommendation units by 10.5 percent, and Native by 37.6…
Why context in premium environments dominate how we respond to content
Working at Nudge, I get to look behind the advertising industry’s ‘curtain’ on a daily basis. Marketers who know me often ask ‘what’s the one thing I should do more of?’. I always tell them the same thing –…
How Nudge Can Help Your Programmatic Buying
At Nudge we believe in content, and our platform was created out of a need to understand how content performs when it becomes advertising. Building a successful brand stems from the relationship brands develop with their consumers. Content…
Killing Wasted Spend: how to staunch the bleeding of digital dollars and reignite growth
Imagine, for a moment, an industry outside of digital advertising where waste was as commonplace. You turn on CNBC in the morning to watch in horror that the aluminum market managed to misplace 7 billion…
This Week in Native Ads 7/12
I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me. The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through…
Nudge Analyzed 9 Million Paid Clicks to Branded Content, Here’s What we Found
We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018. Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend,…
Nudge Has Enhanced Video + Social
We’re excited to share a sneak peek of our latest feature, our video + social integrations! Today, we’re talking to none other than Ben Young, CEO & Founder of Nudge,…
If you’re using Time on Page, to evaluate content you’re doing it wrong
Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation…
Subscribe to our Weekly Newsletter
Join us every Friday for the latest content, advertsing and industry insights.