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Tag: attention minutes

Attention minutes is a metric that measures the attention of a user on content. View the latest use cases, definitions and research on this metric, as it relates to marketing, on the Nudge blog.

Why Content Marketers Should Pay Attention to Attention Minutes

Have you ever woken up in the morning, rolled over, opened Facebook and clicked a few links? Chances are you have, and if you’re like me, you read and hit the back button. Scroll and click another link. Or, you’re on your computer, open a million tabs, and read the content later. Only to close the tab. This is how we consume content now. The internet is less of a journey from site to site, and more that we go… Continue reading

Ben Young
Ben Young
December 16, 2015

Why we track Attention Minutes

Over the coming months we’ll be posting about each of the metrics that we report on within the Nudge dashboard. The purpose of these posts is to showcase not just what the metric is but why it’s important at a reporting and campaign level for your clients.  If you have any follow up questions please don’t hesitate to get in touch: hollie@giveitanudge.com To kick off this series we’ll be starting with Attention Minutes.   … Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 13, 2015