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One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through, you need to be relevant and to be relevant you need good content. One TIL was that for political advertisers, they have to be careful with targeting – because the right message to the wrong audience, can actually drive donations… Continue reading
One big thing London folks, please do come along to our event later this month. As a kiwi in New York the biggest change between how content is seen here vs internationally, is the practicality. In other markets people are a lot more practical, I do this to get X or Y. Here the value chains are bigger. So they’re trying to help move the needle on that component. It’s good and bad. For emerging… Continue reading
Gustaf here, I head up marketing at Nudge. I’m covering for Ben this week, while he’s out enjoying the Spanish weather. ☀️ One big thing This week, we saw Salesforce’s surprise $15.7 billion acquisition of Tableau, just one week after Google announced that they’d bought Looker. I’m not suggesting that this deal happened as a direct result of Google’s acquisition of Looker (Salesforce has been eyeing up… Continue reading
One big thing I spent some time in LA this week, chatting with a cross-section of content creators. The consensus was that Netflix has been a net positive for the ecosystem. One takeaway was how everyone is on the hunt for the next great content idea/series. Where and how can they get an edge on the next cultural moment? The competition and hunt for that (and data) is more fierce than ever. It’s completely analogous to the competition for… Continue reading
A Letter from Nudge CEO Nudge has surpassed 3 Billion impressions this year. This milestone crept up on us. The second half of 2017 we measured 650m impressions, and to have passed 3B (3.2b in fact) with 3 months left in 2018 is a remarkable milestone for our team and our partners. It’s difficult to name names (you know how legal is) but here are a few highlights that I’d like… Continue reading
Are you going to DMEXCO next month? Let me know, maybe we do a This Week in Native get together. One big thing The ability to optimize most advertising. This MediaPost by Dave Morgan – is spot on. Subtly in the past couple of years, most forms of advertising are now optimizable. Not 100% but it’s a great thought. Will this finally shake ‘optimization as a service’ back to agencies? ALSO I loved the… Continue reading
Not the best week for Cambridge Analytica huh? A great outcome of all of this, is a framework for privacy moving forward. And maybe better crisis PR for tech companies. For some light hearted perspectives during the week follow @marketoonist. This week I caught on my Apple TV, in the Prime Now app, a piece of branded content for Far Cry (yes I do indulge in a little gaming). Amazon targeted prior purchasers, with content… Continue reading
