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Edition #486
On creating time to play, AI’s impact on agencies & Discord is getting mobile ads.
On creating time to play, AI’s impact on agencies & Discord is getting mobile ads.
Coming next week I’m going to give readers a preview of a new newsletter from me.
It’s called Dux, and it’s a short note, of one marketing idea a week, relevant to senior marketing folks, it can be read above the fold on your phone. So short, snappy but impactful. And it’s on Substack! Which will be fun to explore. Excited to kick it off, and if you like, love to have you forward it on to relevant people.
Keep your eyes peeled, would love your feedback as it finds its feet.
One thing I’ve been doing recently, is in my weekly todo list, dropping in when I see a twitter thread, or a prompt to try or a new AI tool. And then nearer the end of the week, digging in to have a play. This is my main way of helping keep on top of all the new tools! But also creates a fun space to explore/play. If you can squeeze it into your schedule, well recommended. I’ve always found the next big thing, has stemmed from these times of play.
Debate in group chats (not about war plans!) but on how much AI tools will further impact agencies, and yeah, it’s going to impact. Any service based business with a lot of planning & project management, is going to get more efficient. It also means agencies can broaden their capabilities, those that didn’t do media, may now wade in, or grow their media businesses. Those that don’t do creative, may bleed into that.
Notable stories this week
- Discord is getting mobile ads.
- How Air Mail convinces luxury brands to sponsor its newsletter.
- Meta adds improved tools to facilitate creator collaborations.
- Top Roblox creators don’t view brand deals as a significant revenue stream.
- YouTube will change how it counts Shorts views.
- These people found Fame and Money on LinkedIn.
- Meta to introduce ads in notifications.
- Some B2B marketers are banking on their own employees to create content for their brands.
- What went wrong at Food52?
- The Rise of Agentic AI Could Be a Return to Form for the Internet.
- Publishers count their losses as the open auction bleeds ad dollars.
- Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything.
- YouTube is testing out a feature that would allow for dynamic host-read video ads for podcasters.
- Google claims news is worthless to its ad business after test.
- Not all sites will fully recover with future core algorithm updates.
- Meta considers charging for ad-free Facebook and Instagram in the UK.
- Perplexity shares a vision for rebuilding TikTok in America.
- Ad Tech OG John Nardone is the new CEO of JWP Connatix.
- The media platforms that just won’t die.
- Madwell’s madness: a $17.5m private jet, a $1m launch party and adderall connects.
Deals/M&A
- Yahoo sells Techcrunch to Regent. IDC also sold a portfolio of brands to Regent.
- Browser Use raises $17m.
Campaign of the week
- Apple launching the Lumon Terminal Pro on its website, just fun and shines the light on its hit show.
View all 2024 best campaigns.
Smartest commentary
- “Who’s selling ads in this future where it’s largely bots skirting past their banners and interstitials? We are fast approaching a humorous but highly plausible scenario where AI agents will begin to advertise their owner’s products and services to other AI agents.” –Peter Kraus, Rellify.
Datapoints of note
- AI Agents at agency Jellyfish cut campaign launch times by 65%.
- 1 in 3 visits to websites will soon be from entities with no eyeballs at all. And 1 out of 5 times, they’ll be shopping for humans, but without any direct human interaction or shroud of human sensory-driven emotion during the sales process.
- NY Post grows programmatic revenue by 97% with OpenPath.
Events
- Media breakfast on the 9th, let me know if you’re about and want to join.
View all 2024 datapoints of note.
That’s it for this week.
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