marketing data analysis
marketing data analysis

The scope of this could vary dramatically but the basics of a data analysis report include

An executive summary, what is that the data is showing us and what did we find.

Methodology, how was the data collected

Constraints/limitations of the analysis/data, establishing boundaries around the data, how it can be used, what are the strengths and limitations of it.

Benchmarks, benchmarks are helpful for contextualizing performance and nuance.

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