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One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way. Notable stories this week [Must read, then read again] From Ted McConnell, what advertisers who represent $400b in ad spend want next. Mozilla… Continue reading
One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change. This week Facebook announced they are launching activity timers to help users manage how much time they are spending in FB + Instagram. Smart. Apple is doing the same on your phone. If you were to stop thinking about CPMs and think about Cost Per Second. With a defined amount of digital attention each… Continue reading
One big thing This week started with stellar Google earnings, the surprise was that GDPR didn’t really effect it. But then Facebook followed and provided guidance on decelerating growth for Q3/Q4. GDPR was always going to favor Google / Facebook, the whole genesis of it, incentivized those who had big sites and the ability for server side processing. All it did is shift the identification from cookies (something the user… Continue reading
Ben is off today, gettin’ jiggy wit it down in Miami… …so I’ve taken over for a special edition of This Week in Native Ads. Before we jump into it, wanted to share a clip of Ben (Nudge CEO/Founder) on Cheddar where he dropped knowledge on the measurement required for when Content becomes advertising. In addition, just in time to get done up for a Friday night on the town, our very own… Continue reading
I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me. The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through to digital. It’s the natural path that advertisers can take. The traditional players of tv are coming in to the space and delivering high value quality executions. And the summer of acquisitions continues… Notable stories this week The Players’ Tribune… Continue reading
I was in two minds about doing a This Week in Native this week – as it is July Fourth here in the US. Which means many of you are reading this from the beach/lakehouse or as we’d say in New Zealand – the bach. Not everyone is in the US (obviously) but it does make it a slower news week. The big news – we saw the Acxiom acquisition by IPG for $2.3b. My… Continue reading
Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense. Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is Google. Great write up, looking at how addressable TV is impacting this decision. ^ I wonder if… Continue reading
T’was the week of Cannes – where we got headlines from the regular suspects, that we expected to get. Heat on Influencer marketing, easy and justified, transparency is needed. ^^ Calling on the social networks to clean up fake followers, for ad spend that isn’t flowing through them, is ambitious though 😉 Given they already block tens of millions of fake accounts/bots each day. AT&T is heating things up, expect acquisitions. Continue reading
This week’s edition is a little late – I shifted house yesterday so got caught in that madness. The World Cup has started and so has the content that goes with it – which we’ll share over the next few weeks. In the office pool I have Belgium & Croatia, so if you’re yet to get behind a team – here’s a couple. 🙂 Also, word is, valuations are jumping with the AT&T approval, lets see how this changes the… Continue reading
If you read this email, chances are you’ve been involved in some great work the past 12 months. Please then, do enter it in to the Native Advertising Awards… This week, the trend is, GDPR is here now, what do we do about it? Notable stories this week Does programmatic advertising need a rethink? A thought provoking piece on where to next in a post-GDPR world. Your Phone is listening and… Continue reading
