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There are a few common challenges B2B marketers face in doing content marketing. Identify what content to create. Producing content to a high level of quality Being agile with content Distributing the content to enough people Understanding measurement & attribution Articulating the value of content marketing to other stakeholders Analytics plays an important role in each part of these steps. Continue reading
WordPress is the best blogging platform for B2B content marketing. It can help businesses get started with a blog very quickly, and add the necessary plugins to deliver on extra functionality that is needed. It scales very effectively, has SEO built into it, and it intuitive to use for content creators. WordPress also works well with content analytics, with an easy to install process. Bringing your own analytics can be a limitation on hosted platforms. Continue reading
B2B content marketing does include social media. Social media platforms are a great place to reach their prospective clients, and draw them back to their website. … Continue reading
B2B content marketing is using content to deliver on marketing objectives. With much of the buying cycle happening online, content marketing is a great fit for B2B marketing. It can also help to accelerate sales cycles by making it more efficient with relevant content at each step of the customer journey. Continue reading
The differences between B2B and B2C content marketing comes down to the size of their audience. B2C relies on reaching a lot of people who spend less, whereas B2B reaches less audiences who spend more. The types of purchases businesses make is different, it is more considered and researched. This means B2B content marketing can be a bit more precise, and go deeper with their content. Wheres B2C has simpler messaging and an easier to understand proposition. B2B… Continue reading
Inbound marketing analytics is the process of measuring and collecting data on inbound marketing efforts. The analytics help decision makers understand the performance of efforts and help them to identify areas to concentrate on. You may find these guides also helpful: Guide to Conversion Rate Guide to Content Marketing Analytics Guide to Bounce Rate and Guide to Scroll Depth Why is inbound marketing analytics important? It is important, as it’s important to quantify the results of inbound… Continue reading
Content marketing enables marketers to reach customers where they are with smart, timely & relevant content. That content helps the customer, who in return develops a preference for the brand that helps them. That is the theory. … Continue reading
Content marketing is an evergreen marketing tactic, yes it still works, it has worked for a long time and will work for the future. Smart content marketers use analytics as a feedback loop on how well their content marketing is working. So they can keep finding new areas of performance, of pushing the envelope. Continue reading
Content marketing agencies work with their clients to deliver on their marketing objectives. This can span from content strategy, analysis, ideas, content creation, distribution, optimization, analytics and/or reporting. They can also help integrate content marketing into the rest of your marketing mix. Content marketing agencies are incentivized to stay ahead of the curve, so can be a great resource to upskill or level up your content plans. And fresh eyes can be beneficial in finding areas of improvement. Continue reading
You hire a content marketing agency to help super charge your progress. They can help provide the extra resource you don’t have to progress your content marketing plan. Whether that’s strategy, content creation, analysis, distribution, analytics or reporting. They can help fill those gaps. Generally speaking it can be faster to get your plan off the ground, easier to access specialized talent and helpful for experts with fresh eyes to look at your content plan. Over time companies tend to… Continue reading
