Ben Young
Ben Young
November 18, 2022

There are a few common challenges B2B marketers face in doing content marketing.

  1. Identify what content to create.
  2. Producing content to a high level of quality
  3. Being agile with content
  4. Distributing the content to enough people
  5. Understanding measurement & attribution
  6. Articulating the value of content marketing to other stakeholders

Analytics plays an important role in each part of these steps.