Ben Young
Ben Young
November 18, 2022

Inbound marketing analytics is the process of measuring and collecting data on inbound marketing efforts.

Inbound metrics marketers should think about:

  • Attention, how long people are engaging for each click.
  • Average Scroll, how are customers consuming the page and content.
  • Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc.
  • Conversion rate, rate at which people take the desired action.
  • Bounce rate, are people staying, but use a bounce rate that captures if people leave even without clicking a link. Like Nudge does.

These will help provide context for the inbound marketing performance and identify areas of improvement.