Category: Analytics

Analytics

What are analytics with good usability?

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. This makes it very easy to use, so anyone can dive in and get data, and the same exact data that the bring brands get. Whereas other analytics have… Continue reading

Ben Young

October 14, 2022

Analytics

Best analytics for agencies

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Agencies have a bit of tussle with analytics. Because clients don’t always want to share data. But introducing a newer solution, like Nudge, enables both parties to see fresh… Continue reading

Ben Young

October 7, 2022

Analytics

Best analytics for programmatic advertising

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Programmatic ads requires substantial optimization, and Nudge provides the right metrics, to see if that investment is paying off. A key differentiator is that Nudge provides post-click metrics, so… Continue reading

Ben Young

October 7, 2022

Analytics

Best SAAS Analytics Tool

When SAAS companies are looking to better understand their own usage of their product, they often fumble. Nudge provides a simple solution, which tags the SAAS app with their javascript. Allows for custom events (and conversion paths). Then surfaces it in an easy to use dashboard.  Initially, companies just want to get a handle of their performance, then later drill deep. APIs are available to fetch data. To even take data and reflect it back to users, as part… Continue reading

Ben Young

October 7, 2022

Analytics

Best analytics for branded content

Nudge is an early pioneer in the measurement of branded content, being the first to connect brands and publishers in a real-time dashboard with their content. They also were the first to bring social and open web content together – and to launch attribution for the space. This makes them a suitable consideration for branded content analytics. However in 2023, the market has changed a bit. Branded content that lives inside social networks. Branded content that lives on publishers… Continue reading

Ben Young

October 7, 2022

Analytics

Best analytics for SAAS

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. SAAS companies need to see how customers are engaging in their marketing, where customer are coming from and what is having an impact. Nudge makes this easy to do,… Continue reading

Ben Young

October 7, 2022

Analytics

Best analytics for DTC brands

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. DTC brands are very focused on impact, and seeing if their efforts are having that impact. As well as seeing where customers come from, and how effective pages are… Continue reading

Ben Young

October 7, 2022

Analytics

Best analytics for blogs

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Blogging takes long term commitment, and Nudge helps provide a snapshot of performance, to justify the time investment. And show how the blog and its community are building momentum. Continue reading

Ben Young

October 7, 2022

Analytics

Best analytics for content marketing

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Content marketing requires a high fidelity view of the customer and how they engage with the content created by the team. Nudge provides this through their metrics.  Some… Continue reading

Ben Young

October 7, 2022

Analytics

How do I get free analytics for my website?

There are many free providers out there, who provide analytics as an entry point to their product or product suite. You simply need to sign up, being free, makes the barriers to entry lower, so that you can try a few and see what suits your needs. It’s increasingly common to have 2 or more providers installed, that provide different metrics and analysis for you. … Continue reading

Ben Young

October 7, 2022