Category: Analytics

Analytics

What is a good alternative for Google Analytics

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.  Compared to Google Analytics it is much easier to use. Presents the data in a simple and easy to understand manner. It provides metrics more relevant to the… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a high discrepancy between Silverpop clicks and Google Analytics sessions/views

The biggest cause of discrepancies between Silverpop and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading

Ben Young

November 11, 2022

Analytics

Discrepancy between landing page sessions and email campaign button clicks

Email campaigns are measuring clicks that clicked a link in your email, and landing page sessions captures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between the email clicks and the sessions on the landing page. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has… Continue reading

Ben Young

November 11, 2022

Analytics

Link clicks vs landing page views big discrepancy

The cause of discrepancy between clicks and page views is that after clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between the two measures. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but the analytics didn’t load before they left Too many… Continue reading

Ben Young

November 11, 2022

Analytics

Discrepancy between clicks and page lands

The cause of discrepancy between clicks and page lands is that after clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between the two measures. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but the analytics didn’t load before they left Too many… Continue reading

Ben Young

November 11, 2022

Analytics

What could cause a discrepancy between Google Analytics and Adwords for the same website

Google Adwords is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and Google Adwords. The biggest cause of discrepancies between for two analytics systems on the same website, is the users that leave before a page has… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a discrepancy between Floodlight reports and attribution data on Google Analytics?

The biggest cause of discrepancies between Floodlight reports and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a discrepancy in Facebook “landing page views” and Google Analytics report

The biggest cause of discrepancies between Facebook Landing Page views and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can… Continue reading

Ben Young

November 11, 2022

Analytics

What’s a “normal” discrepancy between Linkedin Ads and Google Analytics

Discrepancies between to platforms like LinkedIn Ads and Google Analytics can vary from 5-40%. The lower end is more acceptable, especially when considered across a larger amount of clicks. It could be higher fro any number of reasons which can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but the analytics didn’t load before they left Too many scripts loaded by the destination page A reasonable click discrepancy is… Continue reading

Ben Young

November 11, 2022

Analytics

How do I explain the data discrepancy between Google Analytics and Adobe

The biggest cause of discrepancies between Adobe and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading

Ben Young

November 11, 2022