Ben Young
Ben Young
November 11, 2022

Discrepancies between to platforms like LinkedIn Ads and Google Analytics can vary from 5-40%. The lower end is more acceptable, especially when considered across a larger amount of clicks.

It could be higher fro any number of reasons which can include:

  • Accidental clicks
  • People hit stop before the page has loaded, or close the tab
  • People load the page but the analytics didn’t load before they left
  • Too many scripts loaded by the destination page

A reasonable click discrepancy is >15%. If it is a lot higher you may want to adjust your campaign, either the settings, the creative or the destination page.


This is part of our Guide to Analytics discrepancies.