Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
Compared to Google Analytics it is much easier to use. Presents the data in a simple and easy to understand manner. It provides metrics more relevant to the web today (scroll, attention, engagement, earned impressions). And turns the data into human readable sentences, so you the customer get smarter about how customers are engaging.