Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Just in time for #BrandBowl52 we’re passing off This Week in Native Ads to Ari Levine, who joined Nudge at the end of 2017 as our CRO. We considered a press release, but figured this would be a bit more Native to Nudge. Ta, Ben (Tap, tap on the mic) Hello, friends of Nudge and fans of Content Marketing, I’m incredibly excited to have joined Ben and the team Nudge, in our mission to… Continue reading
Post Summary: The Top Performing Content Formats Best Time of Day to Drive Traffic, by Device 7 Super Bowl Campaigns Ad Predictions, Super Bowl ’18 Methodology The Super Bowl is coming up later this week, and without advertising, Super Bowl would be like Donald Trump without a tan… …Impossible. As you may know, we have a tremendous wealth of data here at Nudge, and this… Continue reading
We’re t minus ten days from the Super Bowl, popularly known in our industry as branded content day. Nudge data supports this, with higher than normal engagement on branded content on the day of. More to follow on that next week. Notable stories this week The True Origins of Branded Content > a bit of fun. Adsense now has an option to auto style their native ads. Continue reading
The newsletter has grown quite a bit in the last six months. ? However, some of the new folks don’t necessarily know what Nudge does. Quick pitch from me then, Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers. It provides transparency and intelligence for brands seeking to understand, optimize and maximize return on their content investment across multiple publishing partners. Nudge provides verified measurement to empower publishers to drive revenue… Continue reading
It’s this time of year again, when the best brands and publishers are awarded for all of their hard work. When the kings and queens of branded content (aka sponsored/native content) are crowned champions… I’m of course talking about the best native ads of 2018. Throughout 2018, we’ve picked extraordinary campaigns, which we’ve spotlighted in This Week in Native Ads (sign up to the newsletter here). Being included in This Week in Native Ads, automatically gets you… Continue reading
Hello 2018 and a happy new year to you! The big news as of right now, is the Facebook announcement: to focus the feed on people shared & created content. Sending publishers into a tizzy. The outtake, as Casey Newton puts, we’re about to find out who has audiences vs traffic. i.e. who has a loyal following and will actually seek them out. A few other outtakes: – Facebook traffic quality has… Continue reading
The final Friday of 2017! As you’re reading this, I’ll be nearing the coast of New Zealand, where the weather looks to be pleasantly sunny. For your Friday ‘lite’ reading, we shared The Best Native of 2017. ^ The defining difference this year is what I touched on in Poynter, native is growing up and getting slick. It’s real, it’s competitive and 2018 is going to be the time to… Continue reading
Wow, how is it already time to review 2017’s best native ads? This year has flown by! I do love this time of year though; being able to take a step back and look at the year in review reveals which path the industry has taken and makes me wonder: where are we going next? So, how did we make sure we surfaced the best ads? Each week of the year, we share the latest campaigns of the… Continue reading
It’s Friday and things are starting to unwind, check out the best Christmas ads of 2017 (there is a NZ piece in there you should watch). In Nu-zee-land we even liked it. Notable Stories this Week Google warns of widespread video ad fraud, estimating $1.27b due to inventory impersonation by bad actors. ^ I like where these market trends are going, if the industry can get ahead of fraud,… Continue reading
The sprint towards the end of the year has speed up this week – making for a quieter week. I love the stance that Patagonia has taken, in that brands need to stand for something – and internally we were talking about how ‘safe’ everyone tends to play it. Agree/not agree with them, at least they’re a stance. Content. Notable Stories this Week CNN releases research… Continue reading