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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
A 5% bounce rate is good. It means users are finding something useful to further engage in. This sort of bounce rate would be typical for entrance pages or hubs, where users quickly navigate to other pages. It is worth considering what method of measuring bounce rate you use. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate… Continue reading
80% is too high a bounce rate. It is worth considering what method of measuring bounce rate you use. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included. It could be that users are clicking through and reading your content, then hitting the back button. It may make sense… Continue reading
A bounce rate of 30-40% is within acceptable ranges. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included. .. This is part of our Guide to Bounce rate. Continue reading
Bounce rate is important for content marketing because it provides a feedback loop on how engaging the content is. The rate at which people leave the content informs them of where and how it can be improved or whether it is an acceptable level. Not all bounce rate behavior is bad, it can simply mean someone didn’t find what they were looking for. But it is worth investigating if it is high, as it can signal other problems. It is… Continue reading
The most important metrics to to track are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Bounce rate, are people staying, but use a bounce rate that… Continue reading
The most important metrics to look at in a campaign are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Bounce rate, are people staying, but use… Continue reading
Marketing analytics is a confounding field, it can be immensely (and overly) complex at one end and then frighteningly simple at the other. But the best way to learn, is to get your hands dirty, to try some of the tools. And this forms the basis of any marketing career. You don’t have to be an analytics person to learn and get comfortable with marketing analytics. Analytics plays a role in each part of marketing, so even if this is… Continue reading
You can use analytics as a feedback loop to see how your digital marketing is performing. It helps with accountability, finding areas of improvement, and as KPIs for the team. … Continue reading
You could use tools like WordPress or Ghost to build a content hub quickly. Continue reading
Content hubs are important as they provide a place for brands to house all their content on a particular topic. This lets them focus on exactly what the customer needs and adjust accordingly. This post is part of the Guide to Content Hubs. Continue reading