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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Analytics

What happens when my bounce rate is high?

A high bounce rate means that the webpage isn’t fulfilling the customers expectations, so they leave. That could be accidental clicks, a misalignment on headlines or poor content quality.  It is worth considering what method of measuring bounce rate you use. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What does 100% bounce mean?

100% bounce means no one is engaging with your website, they are all leaving. This is typically not a desirable outcome, as each of these users isn’t having their needs met. Further investigation may be needed. It is worth considering what method of measuring bounce rate you use. As 100% bounce rate with traditional analytics might be hiding real user behavior. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

Is a 5% bounce rate good?

A 5% bounce rate is good. It means users are finding something useful to further engage in. This sort of bounce rate would be typical for entrance pages or hubs, where users quickly navigate to other pages. It is worth considering what method of measuring bounce rate you use. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

Is 80% a good bounce rate?

80% is too high a bounce rate. It is worth considering what method of measuring bounce rate you use. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included. It could be that users are clicking through and reading your content, then hitting the back button. It may make sense… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What is a good bounce rate to have?

A bounce rate of 30-40% is within acceptable ranges.  Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included. .. This is part of our Guide to Bounce rate. Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

Why is bounce rate important for content marketing?

Bounce rate is important for content marketing because it provides a feedback loop on how engaging the content is. The rate at which people leave the content informs them of where and how it can be improved or whether it is an acceptable level. Not all bounce rate behavior is bad, it can simply mean someone didn’t find what they were looking for. But it is worth investigating if it is high, as it can signal other problems. It is… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What are the most important metrics to track in digital marketing?

The most important metrics to to track are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Bounce rate, are people staying, but use a bounce rate that… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What are the most important metrics to look at with a marketing campaign?

The most important metrics to look at in a campaign are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Bounce rate, are people staying, but use… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

How do I learn marketing analytics?

Marketing analytics is a confounding field, it can be immensely (and overly) complex at one end and then frighteningly simple at the other. But the best way to learn, is to get your hands dirty, to try some of the tools. And this forms the basis of any marketing career. You don’t have to be an analytics person to learn and get comfortable with marketing analytics. Analytics plays a role in each part of marketing, so even if this is… Continue reading

Ben Young
Ben Young
November 4, 2022