Ben Young
Ben Young
November 4, 2022

The most important metrics to look at in a campaign are:

  • Reach, how many people are we getting in front of
  • Attention, how long people are engaging for each click.
  • Average Scroll, how are customers consuming the page and content.
  • Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc.
  • Bounce rate, are people staying, but use a bounce rate that captures if people leave even without clicking a link. Like Nudge does.

These will provide an overview of how effective the marketing is and will help identify areas of improvement.



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