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100% bounce means no one is engaging with your website, they are all leaving.
This is typically not a desirable outcome, as each of these users isn’t having their needs met. Further investigation may be needed.
It is worth considering what method of measuring bounce rate you use. As 100% bounce rate with traditional analytics might be hiding real user behavior.
Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included. So it could be that 100% is actually users reading your content then hitting the back button.
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This is part of our Guide to Bounce rate.
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