What are the Content Marketing Engagement metrics?
Marketers seeking to understand the impact of their content, want to understand the engagement users take on it. This means capturing events or actions which indicate some extra level of engagement with the content. These engagement metrics would be: Attention, the way Nudge measures it, second by second, to see if someone is actually consuming the content. Average scroll, seeing how the user scrolls through the content. Engagement rate, the rate… Continue reading