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Archive: May 2023

What are the Content Marketing Engagement metrics?

Marketers seeking to understand the impact of their content, want to understand the engagement users take on it. This means capturing events or actions which indicate some extra level of engagement with the content.  These engagement metrics would be: Attention, the way Nudge measures it, second by second, to see if someone is actually consuming the content.  Average scroll, seeing how the user scrolls through the content.  Engagement rate, the rate… Continue reading

Ben Young
Ben Young
May 29, 2023

Preference

Edition #404 On why some investors get a preference, Yeti & Vox and Substack spam. Back after a bit of a break. Last week Vice filed for bankruptcy. There’s been a bit of unpacking what happened. A lot of the reasons can be explained by bad capital allocation, but that’s a little too easy. Last year they did over $600m in revenue, so why has the music stopped now? It seems Vice are unable to make their… Continue reading

Ben Young
Ben Young
May 26, 2023

Analytics Statistics 2023

Each week in our newsletter we share the latest info we find. This post collates those for the year. Marketers question viability of full-funnel measurement, only 53% of marketers are confident of full-funnel measurement. Software spending in 2024 should rise 12%. 79% of marketers expect marketing goals to increase this year. Brand recall and enjoyability are the top two key attributed that determine the success of brand campaigns. 33% of business leaders said they… Continue reading

Ben Young
Ben Young
May 24, 2023

Content Marketing Statistics 2023

Each week in our newsletter we share the latest info we find. This post collates those for the year. 52% of B2B companies earmark 0–15% of their budget for content marketing from the Statista Content Marketing Trend study. 79% of marketers expect marketing goals to increase this year. Only 30% of marketers use original research in content marketing strategies. The majority of Americans (55%) say they trust news from podcasts as much as the news… Continue reading

Ben Young
Ben Young
May 24, 2023

Branded Content Statistics 2023

Each week in our newsletter we share the latest info we find. This post collates those for the year. In Australia, 81% of influencers posts may be in breach of advertising rules. Consumers exposed to ads longer than 15 seconds are 23% more likely to purchase the advertised product, compared to 14% for shorter ads. The majority of Americans (55%) say they trust news from podcasts as much as the news they get from other sources. Continue reading

Ben Young
Ben Young
May 24, 2023

B2B Content Marketing Metrics

This post outlines the metrics B2B marketers should focus on when it comes to content marketing. Marketers focus on metrics that indicate that the content is having an impact on its potential customers. And for B2B, every interaction is valuable.  Nudge measures content marketing for many B2B brands and the metrics that businesses focus on are: People, how many real people are consuming your content.  Attention, attention is correlated to conversion rate so is vital. … Continue reading

Ben Young
Ben Young
May 13, 2023

Best Branded Content & Native Advertising Examples of 2023

We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work.   Get Spam by Oatly. Great example of consumer goods brand living and bringing their… Continue reading

Ben Young
Ben Young
May 5, 2023

Outcompete

Edition #403 On beating TikTok, AI content, google helpful content changes and the uncanny valley. I liked Tim Hwangs framing on the TikTok situation, the aim should be to outcompete it. Yeah, if you don’t like it and have a better product, yes, bring it market, do a better job, lift the standard, engage folks more. And this is what Artifact is doing, it’s not just a Pocket or an Instapaper, it’s adding community and now… Continue reading

Ben Young
Ben Young
May 5, 2023