Home Breadcrumb 2022 Fin

Archive: Dec 2022

2022 Fin

Edition #387 Final thoughts on 22 and the year ahead. Top searches of the year & what is the color for 23? We finished out last years note, sending some NFTs out. Which was a fun exercise. I occasionally pull out my phone, and gaze at my NFT. But seriously, it was fun, make an image, mint it on the Solana blockchain, get folks addresses, send them out. However, I don’t think we’ll be doing that… Continue reading

Ben Young
Ben Young
December 16, 2022

Guide to Content Analytics

Content analytics is the process of gathering, processing and analyzing data on digital content. This data is processed and shown in an online dashboard. The aim of content analytics is to understand how content is performing and get that data to the right people. Content analytics is a business intelligence function, helping build an organizations intelligence, to drive performance.   You may find our related guides helpful: Content Marketing Analytics Content Measurement Content Marketing Metrics   Why… Continue reading

Ben Young
Ben Young
December 12, 2022

Best Branded Content & Native Advertising Examples of 2022

This isn’t our first rodeo – we’ve been highlighting the best branded content for years. Find more inspirational pieces from previous editions here: 2021, 2020, 2019, 2018, 2017, 2016, and 2015. You might also be interested in our piece on measuring the success of your branded content. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of… Continue reading

Ben Young
Ben Young
December 12, 2022

Content rights

Edition #386 On why content rights will plague ChatGPT, ad growth slows in 23 and universities as the new media companies. ChatGPT debuted last week, to much fanfare, the NY Times called it “social media’s newest star”. How it works is, you can give it a prompt, and chat with the AI bot. Finding answers, writing scripts, or even interactive games. Leading to StackOverflow to ban AI-generated answers. Many calling that it may replace Google Search… Continue reading

Ben Young
Ben Young
December 9, 2022

How does pricing in the Analytics industry work?

You might ask, why does the price of Analytics companies vary? You can see the price vary from free to seven figures. The cost basis of these companies, is talent, infrastructure and R&D. With some of the offerings, more of your money is going to one of these three buckets. The way analytics companies incur cost is with more traffic/events. So pricing tends to follow that scale. With some rounding out for R&D and the level of talent put towards each… Continue reading

Ben Young
Ben Young
December 7, 2022

Guide to Website Analytics

Website analytics is the process of collecting and processing data on usage of a website. Analytics platforms gather this data and show it in an online dashboard. Often this is done in or close to real time. This is an important process to understand how people are interacting with your website. Website analytics is the original digital analytics and paved the way for many different types of analytics over time. Yet it remains a solid staple and reliable tool for… Continue reading

Ben Young
Ben Young
December 6, 2022

Guide to Behavioral Analytics

This guide on Behavioral Analytics dives into the topic, what it is, how it works and more. At the end you will have a foundational understanding of the topic. This post contains: What is behavioral analytics? How does behavioral analytics work?  Web analytics role in behavioral analytics What departments is behavioral analytics used in?  How effective are behavioral analytics?  Different types of behavioral analytics Behavioral analytics in the marketing mix Privacy concerns… Continue reading

Ben Young
Ben Young
December 5, 2022

Limitations of the platform

The Nudge platform requires direct observability of an action to authenticate it. What that means is, if you can’t place the Nudge code on an experience, Nudge can’t measure it. For example a Facebook post in Facebook. However, Nudge can measure the impact from these limitations. For example, someone clicks on a Facebook post to your website, where the Nudge code is on. That is the key limitation of the platform.  … Continue reading

Ben Young
Ben Young
December 2, 2022

Guide to Analytics Discrepancies

Discrepancies arise from the differences between two systems and mistakes that are made in implementation. Identifying discrepancies, is helpful The biggest cause of discrepancies between two analytics system, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. If you are looking for information on a particular… Continue reading

Ben Young
Ben Young
December 2, 2022

Media Strategy Mastery

Edition #385 On Netflix coming into ads too late, Cognizant branded content and personal brands. This week I dive into a few loose threads, the absolute mastery behind Netflix’s timing on advertising. Why ROI is an education problem not a technical one. And will Twitter cause a flood of engagement to newsletters. Excuse the long note, we’re a couple of weeks behind 🙂 If you like it more, let me know. Maybe we look to make them more… Continue reading

Ben Young
Ben Young
December 2, 2022