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Archive: Jul 2021

Content Marketing

Advantages & Disadvantages of Content Marketing

This post explores the advantages and disadvantages of content marketing through the lens of two hypothetical companies.  Content marketing isn’t all gravy, so lets do a little exercise. We want you to imagine two firms, ContentCo and BoringCo. ContentCo embraces content marketing but BoringCo does not. BoringCo misses out on advantages of content marketing but benefits from the disadvantages. So who comes out on top? Let’s find out. Advantages ContentCo gains the benefits outlined: A bank of marketing assets that… Continue reading

Ben Young
Ben Young
July 28, 2021
Content Marketing

10 Benefits of Content Marketing

The top benefits from content marketing are. Creating marketing assets that work for you 24/7. Building trust & authority. Expanding your mindshare. Building brand awareness and adoption. Enhancing your companies understanding of the market. Feedback leads to product & service innovation or new developments. Diversifies your marketing mix. Signals to the market you are a leader, Attracts talent or enhances your employer brand. Increases agility, time to market and ability to respond to changes. Lowers your cost of acquisition and… Continue reading

Ben Young
Ben Young
July 28, 2021
Content Marketing

Content Marketing FAQ

What are content marketing metrics? Metrics are measures of performance that enable you to make better decisions. For content marketing metrics, they tell you how your audience is responding to your content, by summarizing how many people, where they came from, if they shared the content, if they read it, sometimes emotional response and then if they converted. How do you measure Content Marketing? Using content marketing analytics platforms like Nudge, you install them or connect them to your content. Continue reading

Ben Young
Ben Young
July 27, 2021
Strategy

A marketers handbook for the Tokyo 2020 Olympics

The Tokyo 2020 Olympics starts July 23rd through to August 8th 2021. Despite the delay from covid-19 pandemic the games are still referred to as Tokyo 2020.  The aim of this post is to provide resources for marketers in the build up to the olympics games, during and after. Bookmark this page and revisit, follow @giveitanudge for updates to the page. Our take, or lens, is how brands use content marketing in and around the games.  Beyond the obvious, why… Continue reading

Ben Young
Ben Young
July 5, 2021