![influencer are setting up their own paywalls](/wp-content/uploads/2020/02/influencer-paywall-voguebus-carola-de-armas-_-blaublut-edition.com-feb-social.jpg)
![influencer are setting up their own paywalls](/wp-content/uploads/2020/02/influencer-paywall-voguebus-carola-de-armas-_-blaublut-edition.com-feb-social-900x540-c-default.jpg)
This Week in Native Ads 2/28
One big thing Thoroughly enjoyed the content/campaigns this week from Patagonia and The Trade Desk. Brilliant. We saw this paired with Comcast acquiring Xumo. The extension, or working harder of branded content, through to OTT is a no brainer – especially when the quality of production means it is a realistic opportunity. Notable stories this week Influencers are starting to add paywalls, or going their close friends list for a fee. WSJ is launching a… Continue reading