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Archive: Jun 2019

Branded content
Branded content

This Week in Native Ads 6/28

One big thing Since last week there’s been a few more write-ups on Cannes (i.e. brand purpose hypocrisy at Cannes), not entirely sure what it was about this year which has struck a chord – but it has. This piece on the New York Times from Farhad Manjoo continues last week’s chat (that it’s all about the people you bump into), the global parties you’re not invited… Continue reading

Ben Young
Ben Young
June 28, 2019

Product Announcement: Intel by Nudge

We’ve been working on a secret project for some time, and up until now its been kept it out of the limelight… but no more. So without further ado, let me introduce you to our latest product, Intel by Nudge (beta). Intel by Nudge is a content intelligence platform that is free and open to all marketers.   The vision It’s hard to keep track of which brands are partnering where, and saying what. When everyone… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 24, 2019

This Week in Native Ads 6/21

One big thing Back in the hot seat, to a deluge of Cannes / no Cannes attendance chatter. What makes Cannes great is the concentration, bumping into people you know, everyone’s there to catch up, reconnect. Which is rare these days. But that’s what makes it so good. Unfortunately not for me this year but surely next. The other conference, if you haven’t been, is Dmexco. It is way more focused and compressed in a smaller location. But 45,000… Continue reading

Ben Young
Ben Young
June 21, 2019

How much should you spend on measurement?

How much should you invest in measurement? Use our Content Calculator to find out.   This is a valid question and one that many marketers are asking themselves. In a world where technology spend is trending towards half of marketers budgets, it’s not surprising that more clarity is needed. McKinsey recently published new research findings, stating that organizations that deploy the most technology appear to be the most successful. At first glance, this might seem… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 20, 2019
salesforce
salesforce

This Week in Native Ads 6/14

Gustaf here, I head up marketing at Nudge. I’m covering for Ben this week, while he’s out enjoying the Spanish weather. ☀️ One big thing This week, we saw Salesforce’s surprise $15.7 billion acquisition of Tableau, just one week after Google announced that they’d bought Looker. I’m not suggesting that this deal happened as a direct result of Google’s acquisition of Looker (Salesforce has been eyeing up… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 14, 2019
Nudge product update
Nudge product update

Nudge Product Update 6/12

Read on as we share the latest content, product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, June 2019 Today, we are excited to share two big things with you, which will enable you to: 1. Know what content your competitors are doing and where.
 2. Optimize your media buying to Nudge metrics from any DSP. So, make sure you keep that scroll-pace slow and steady, to learn more. Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 12, 2019
SoundCloud_App_Logo
SoundCloud_App_Logo

This Week in Native Ads 6/7

One big thing I spent some time in LA this week, chatting with a cross-section of content creators. The consensus was that Netflix has been a net positive for the ecosystem. One takeaway was how everyone is on the hunt for the next great content idea/series. Where and how can they get an edge on the next cultural moment? The competition and hunt for that (and data) is more fierce than ever. It’s completely analogous to the competition for… Continue reading

Ben Young
Ben Young
June 7, 2019
Context in premium environments
Context in premium environments

Why context in premium environments dominate how we respond to content

Working at Nudge, I get to look behind the advertising industry’s ‘curtain’ on a daily basis. Marketers who know me often ask ‘what’s the one thing I should do more of?’. I always tell them the same thing – focus on improving the quality of your content campaigns. Now, not wanting to risk losing your interest this early into the article (due to what can be seen as an obfuscating statement), what I mean by quality is:  … Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 6, 2019