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Archive: Jun 2018

Robot-tv
Robot-tv

This Week in Native Ads 6/29

Roll out from the AT&T merger continues and Google begins to consolidate its ad offerings. A key theme, getting the data + insights as close to the ad buying as possible to remove the silos. Makes sense. Notable stories this week How AT&T’s AppNexus acquisition may be as much about Comcast as it is Google. Great write up, looking at how addressable TV is impacting this decision. ^ I wonder if… Continue reading

Ben Young
Ben Young
June 29, 2018

We’re seeking a Nudge Operator

Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard.   We sit on all sides (brand, agency, publisher, network) of the Content Marketing eco-system, offering data and analytics tools that our clients rely on for transparency and actionable data, to better measure, optimize, and report on performance.   Nudge is a NYC based startup, originally founded in New Zealand, with a small globally distributed and agile… Continue reading

Ben Young
Ben Young
June 27, 2018

Looking for a Developer to Join the Team

Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard. We sit on all sides (brand, agency, publisher, network) of the Content Marketing eco-system, offering data and analytics tools that our clients rely on for transparency and actionable data, to better measure, optimize, and report on performance. Nudge is a NYC based startup, originally founded in New Zealand, with a small globally distributed and agile team. Role description: Nudge is seeking… Continue reading

Ben Young
Ben Young
June 27, 2018
Lexi Jarman, Global Director, Content at Financial Times
Lexi Jarman, Global Director, Content at Financial Times

An interview with Financial Times’s Lexi Jarman on the State of Branded Content

Lexi Jarman is an experienced commercial director with a demonstrated history of working in the newspaper and television industry.   Today, Lexi is the Global Director of Content Solutions at the Financial Times, where she leads the content marketing proposition, bridging three of FT’s most valuable assets – their editorial content, brand and audience, to deliver commercial results for partners.   In this interview, we cover: The challenges that… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 25, 2018
Keith Weed
Keith Weed

This Week in Native Ads 6/22

T’was the week of Cannes – where we got headlines from the regular suspects, that we expected to get. Heat on Influencer marketing, easy and justified, transparency is needed. ^^ Calling on the social networks to clean up fake followers, for ad spend that isn’t flowing through them, is ambitious though 😉 Given they already block tens of millions of fake accounts/bots each day. AT&T is heating things up, expect acquisitions. Continue reading

Ben Young
Ben Young
June 22, 2018
Branded content is key for bringing branding budgets online
Branded content is key for bringing branding budgets online

This Week in Native Ads 6/15

This week’s edition is a little late – I shifted house yesterday so got caught in that madness. The World Cup has started and so has the content that goes with it – which we’ll share over the next few weeks. In the office pool I have Belgium & Croatia, so if you’re yet to get behind a team – here’s a couple. 🙂 Also, word is, valuations are jumping with the AT&T approval, lets see how this changes the… Continue reading

Ben Young
Ben Young
June 15, 2018
stats-CONTENT-2018
stats-CONTENT-2018

This Week in Native Ads 6/8

If you read this email, chances are you’ve been involved in some great work the past 12 months. Please then, do enter it in to the Native Advertising Awards… This week, the trend is, GDPR is here now, what do we do about it? Notable stories this week Does programmatic advertising need a rethink? A thought provoking piece on where to next in a post-GDPR world. Your Phone is listening and… Continue reading

Ben Young
Ben Young
June 8, 2018
Publishers From Rolling Stone to PopSugar Pool Ad Sales Efforts to Combat Tech Giants
Publishers From Rolling Stone to PopSugar Pool Ad Sales Efforts to Combat Tech Giants

This Week in Native Ads 6/1

We’ve seen the GDPR roll out continue, more on that below, I think the smartest play I’ve seen is Axel Springer and their new tech. We hosted our latest content dinner last night, talking on programmatic audio – what opportunities it opens up, the confluence of content marketing and branded content, and what native means in all of this. Thanks to all who came along, hope to catch you at the next one. Notable stories this week New York Media,… Continue reading

Ben Young
Ben Young
June 1, 2018