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I’m back, with a light tan courtesy of Bermuda! I’m an avid reader – and got through a fair chunk, if you haven’t caught AntiFragile, Nassim Taleb digs into how things benefit from stressors. Pertinent reading for anyone in the industry. ^ Note, you probably only need to read the first 60% to get the key takeaways. Notable Stories this Week Facebook testing moving non-promoted posts out of the news… Continue reading
I was chatting with a smart marketer earlier this week, who was was saying the industry is over indexed on targeting but under indexed on accountability. ^ He’s not wrong! Next week I’ll be taking a break, as I decompress with the family. So catch you, till then enjoy this week in native. Notable Stories this Week Some food for thought from PSFK, why advertising is more from digital to experience first. 80% of global… Continue reading
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, October 2017 Last week we released Nudge 3.0 and we couldn’t be more excited! So far, we’ve received some wonderful feedback from clients and people in this space after our launch on Product Hunt. …we’ve also posted about… Continue reading
Background Nudge is a content data + measurement company. Content is now front and centre of the advertising mix and Publishers need the right tools for this new world. This is a ground floor opportunity to come in and drive the sales of Nudge’s publisher toolkit. Our platform actually does what it says it will do. Culturally we are data-lead/informed. And very entrepreneurial. We have a weekly heartbeat meeting, where we share the data on how… Continue reading
BuzzFeed’s new Twitter show AM to DM announced 1m viewers this week – but unclear as to how ‘long’ people were watching. Even they don’t know! This is the problem of our times. My take -> that’s probably 1million appearances in the stream, which based on Facebook’s CPM would only yield BuzzFeed $150 in earnings. Or another way, cost a brand $150 plus Facebooks margin to buy those ‘views’. Now I’ve stringed… Continue reading
This Week in Native Ads 10/27