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Gustaf & I hung out at Cannes last week, so will start this week off with some some topline thoughts from our discussions at Cannes (around native). Index Exchange were kind enough to ask my thoughts on native too. A few people noted, I missed two weeks of This Week in Native! So this is a catch up edition. Look for the bullets from the Time Inc study… Cannes Takeaways Native… Continue reading
It’s not that you don’t know how to optimize, it’s finding which smart optimizations there are to make on your content. Nudge is built from the ground up on two key values, transparency and efficiency. The platform gives you the transparency to deliver efficiency in your content marketing. And better efficiency is going to drive your content marketing ROI. The challenge for content marketers is that it’s hard… Continue reading
I’ve been thinking about context, context matters immensely with native. The wrong context with the right audience can be such a wasted opportunity. The way to understand what context is working best comes down to understanding how well the audience responded. And quite often that is more about post-click, as a headline can get someone to click, but do they read or engage? If they don’t, it’s a wasted click. Read on below to see how PulsePoint are seeking… Continue reading
Nudge provides custom content reports to allow you to optimize your content. Customers simply request their reports via the online dashboard. Why do we do this? We found that clients have multiple responsibilities and stakeholders. They are smart, savvy marketers and just need a little bit of help, weeding through the data at hand to identify the quick and smart optimizations that will shift… Continue reading
Cannes is creeping up, lmk if you’d like to meet. The team have lots of littles goodies yet to be released to the public eye – which we’d love to share. #NativeAdChats is also up, join for the in-between chats. Notable Stories this Week Google will help publishers prepare for a home ad blocker coming next year. Will block own subsidiary ads if not compliant. Welcome to the era of speed. Related,… Continue reading
Facebook marketers are constantly searching for quality, as well as for greater campaign transparency. As we previously touched on in our first post on the Nudge Facebook integration, quality distribution is a common challenge for Facebook Marketers. But exactly why is it a challenge…? …Facebook optimizes distribution toward CTR, which can work, but the truth of the matter is that for most marketers, it’s a method… Continue reading
This Week in Native Ads 6/30