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Archive: Sep 2016

This Week in Native Ads 09/30

The story of the week is Facebook incorrectly measuring attention on its video ads for 2 years! Read it here. It’s kind of a simple (and easy to make) mistake in the algorithm. But it has…

Ben Young
Ben Young
September 29, 2016

This Week in Native Ads 09/23

We have some interesting datapoints from Dmexco, thanks to TheDrums coverage and interviews with Sir Martin Sorrell, CEO of WPP and Tim Armstrong, CEO of AOL. Further in exciting news this week, we at Nudge are sharing a…

Ben Young
Ben Young
September 22, 2016

Native Can Convert, Here’s How

Advertising is created to inform & persuade; in a digital universe persuasion is quantifiably measurable. As marketers, we’re programmed to have specific media for specific tasks. Awareness, conversion, etc. But, as we’ve run a lot of campaigns in partnership with…

Ben Young
Ben Young
September 22, 2016

This Week in Native Ads 09/16

Dmexco is in, in big time this year! I attended last year and thoroughly enjoyed it but unfortunately couldn’t make it this year. Will share the best post analysis next week. -Ben Campaign of the Week:…

Ben Young
Ben Young
September 15, 2016

This Week in Native Ads 09/09

Good content is good content is good content, that’s the stream of conversation with this week. Mirroring last week – people don’t really care where content comes from as long as it’s good. -Ben Campaign of the…

Ben Young
Ben Young
September 8, 2016

This Week in Native Ads 09/02

Facebook announced it is pre-fetching to help speed up advertisers pages, and slow pages will factor in to the bid price. What often isn’t discussed is that Facebook Mobile ads are a way to get around ad blockers… so…

Ben Young
Ben Young
September 1, 2016

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