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The story of the week is Facebook incorrectly measuring attention on its video ads for 2 years! Read it here. It’s kind of a simple (and easy to make) mistake in the algorithm. But it has gone unchecked for so long. Facebook said it didn’t impact what people paid but incorrect data changes everything about your ad spend. This supports the need for an open eco-system, which arguably Google has been more adept at. But if… Continue reading
We have some interesting datapoints from Dmexco, thanks to TheDrums coverage and interviews with Sir Martin Sorrell, CEO of WPP and Tim Armstrong, CEO of AOL. Further in exciting news this week, we at Nudge are sharing a case study in partnership with The Atlantic, demonstrating how native can convert. And Yahoo wading in to native retargeting for its search advertisers. Notable Stories this Week How Vertebrae is bringing native… Continue reading
Advertising is created to inform & persuade; in a digital universe persuasion is quantifiably measurable. As marketers, we’re programmed to have specific media for specific tasks. Awareness, conversion, etc. But, as we’ve run a lot of campaigns in partnership with publishers and agencies, we’ve found that native content can be actually very powerful at typical “bottom of the funnel” tasks. Nudge sees a range of 1-3% of post-consumption conversion as defined by the client. It’s not a huge surprise but… Continue reading
Dmexco is in, in big time this year! I attended last year and thoroughly enjoyed it but unfortunately couldn’t make it this year. Will share the best post analysis next week. -Ben Campaign of the Week: 12 Free Apps that will Enhance Your Life Source: USA Today Why we like it: We like this USA Today piece for StraightTalk, helping reach a mainstream audience with real utility – apps that… Continue reading
Good content is good content is good content, that’s the stream of conversation with this week. Mirroring last week – people don’t really care where content comes from as long as it’s good. -Ben Campaign of the Week: The Tech That Took Down A Titan Source: Wired Why we like it: For the launch of Season 2 of Narcos, Netflix comes out strong with this Wired piece on the technology that helped take… Continue reading
Facebook announced it is pre-fetching to help speed up advertisers pages, and slow pages will factor in to the bid price. What often isn’t discussed is that Facebook Mobile ads are a way to get around ad blockers… so a go-to for advertising arbitrage, in the short-term good for Facebook but really they want that revenue on their books. This bolstering is only going to continue. Facebook recent moves: Facebook ushers in a new wave of transparency, sharing pubslisher… Continue reading
This Week in Native Ads 09/30