Archive: Sep 2016
Advertising is created to inform & persuade; in a digital universe persuasion is quantifiably measurable. As marketers, we’re programmed to have specific media for specific tasks. Awareness, conversion, etc. But, as we’ve run a lot of campaigns in partnership with publishers and agencies, we’ve found that native content can be actually very powerful at typical “bottom of the funnel” tasks. Nudge sees a range of 1-3% of post-consumption conversion as defined by the client. It’s not a huge surprise but… Continue reading
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