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Archive: Jun 2016

This Week in Native Ads 07/01

Campaign of the Week: Designing Buildings that Learn Source: IBM Why we like it: For IBM Watson the article series brings to life the potential of Watson & Internet of Things. The content is produced and distributed by Wired Band Lab but housed on the IBM site, despite the interface being a bit clunky the content is good and has nice calls to action should you want to… Continue reading

Ben Young
Ben Young
June 30, 2016

This Week in Native Ads 06/24

Campaign of the Week: An Honest History of Hacking Source: Wall Street Journal Why we like it: An Honest History of Hacking, brought to you by WSJ & BitDefender takes users through the build up to the pressing cyber crime issues of today. A perfect lead in for BitDefender and relevant content for the WSJ audience.   Quote of the Week: “Readers like… Continue reading

Ben Young
Ben Young
June 23, 2016

This Week in Native Ads 06/16

Campaign of the Week: Woman Deriving Some Sort Of Sick Pleasure From Healthy New Diet, Lifestyle Source: The Onion Why we like it: We always appreciate The Onion’s satirical take on the news and then how they extend that through to brands. This reverse take for NaturesCare pokes fun at how excited people get about being healthy.“Frankly, I can’t believe she goes around openly talking about how much… Continue reading

Ben Young
Ben Young
June 16, 2016

This Week in Native Ads 06/09

Campaign of the Week: More to the Maldives Source: Conde Naste Traveller Why we like it: A simple straightforward execution, here’s why you should visit the Maldives and some options to get you started. Drives through to a destination site with more information. A great way to pull the CN Traveller audience through the funnel. Quote of the Week: “Maybe this… Continue reading

Ben Young
Ben Young
June 10, 2016