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Archive: Feb 2016

Three Platforms that allow Content Retargeting

Content retargeting is a new tool in the content marketers toolkit, recently I covered how to retarget your content and thought worthwhile to share which platforms allow you to retarget content. OutBrain recently announced with their platform…

Ben Young
Ben Young
February 9, 2016

What is Content Retargeting?

You’re here to find out what is content retargeting Content retargeting is using retargeting advertising to show groups of content to people who have already read or engaged with your other content. It allows you to manage your content funnel…

Ben Young
Ben Young
February 5, 2016

How to Measure Branded Content Success

Measuring the success of branded content is not as hard you may think. I like to try boil it down to three things. How many people did I reach What was the quality of that reach? What did they do…

Ben Young
Ben Young
February 4, 2016

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