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Campaign of the Week: 11 Perfect Valentine’s Day Gifts For The Jet-Setting Couple Source: Bustle Why we like it: It’s February, the month when nothing seems to happen and you’re dreaming of warmer places and adventurous summer getaways. You scroll through your social feed and envy the couples that seem to have the perfect jet-set life, so why not create one on your… Continue reading
Content retargeting is a new tool in the content marketers toolkit, recently I covered how to retarget your content and thought worthwhile to share which platforms allow you to retarget content. OutBrain recently announced with their platform you can. Utilizing their recommendation widgets to get more eyeballs on your content. RevContent also allows you to do this. Yahoo Gemini, also lets you leverage in-feed as well as recommendation units with their platform. Further, most… Continue reading
You’re here to find out what is content retargeting Content retargeting is using retargeting advertising to show groups of content to people who have already read or engaged with your other content. It allows you to manage your content funnel a lot more effectively. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention… Continue reading
Campaign of the Week: It’s Not Too Late to Host an Effortless Game Day Party Source: Serious Eats Why we like it: Hyped about the upcoming Super Bowl 50-Party? Want to make it perfect but afraid you don’t have the time? No worries, this sponsored piece on Serious Eats by Boxed has got you covered. It’s a Super Bowl guide including a checklist and… Continue reading
This Week in Native Ads 02/12