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Archive: May 2015

This Week in Native Ads 05/29

Campaign of the Week: Gillette – Summer Getaway Essentials We’ve rounded up a few summer getaway essentials that you shouldn’t forget to pack—from swim trunks to a subscription to the newly revamped —so you can relax…

Ben Young
Ben Young
May 28, 2015

This Week in Native Ads 05/22

  Campaign of the Week: Red Nose Day – 10 Fun Ways You Can Raise Money For Charity Right Now Get started now. There’s no time to wait… Red Nose Day is today! Use your creativity to…

Ben Young
Ben Young
May 21, 2015

How to Produce the Best Native Content, from Some of the Best in the Business

We recently hosted our second native ad talks, this time talking Content Production. Moderated by Lucia Moses, our panelists were Adam Aston (Editorial Director the NY Times T Brand Studio) and Joe Lazauskas (Editor, Contently). During the evening, they shared insights, on how to produce the best native ad content. What was clear from the conversation is that everyone around the table wants the best work. This boils down to a few things, clear objectives, getting the right talent, being a good client and giving it the time it needs. What follows is a synopsis of the discussion. In the end is a link to the video & audio, with time stamps to particular topics. How to be the dream client Adam talked about how the stars aligned for the creation of the Orange is the New Black piece, the key things for as he put it the dream are to: – Come to the table with clear goals for the content – Realize this is a quality game; give your team the time to gestate – Provide constructive feedback – Bring data and/or topic areas to the table, it helps – Be comfortable with the article mentioning competitors, it has to draw people in   The flipside of this too is publishers doing their part; both panelists spoke to this from their experience as Editors.   How publishers get the best work Involving brands in the content creation process does put a spanner in the works, so publishers have to reflect that. – Hire the best talent – Don’t just throw your team at the whim of the brand, maintain editorial standards – Be upfront around your code of ethics or conduct to establish how you produce native – Continual feedback with client, not just at the end – Develop understanding of different markets regulations for marketing messages – Develop processes for clearing data & image rights for advertising purposes, some industries are more regulated than others – Arm yourself with data to make recommendations   Watch the full video or audio to get the whole conversation, or review the timestamps for key parts of the conversation. If you’d like to attend future native ad events, follow @giveitanudge on Twitter.   Thanks to PowerLinks for sponsoring the talks.   <soundcloud embed> — You can jump ahead to particular topics, at these timestamps: 4:15 Quality is key 5:15 having your goals set in…

Ben Young
Ben Young
May 19, 2015

This Week in Native Ads 05/15

  Campaign of the Week: The 30-Minute Recharge: NYC We call it the city that never sleeps for a reason: Life in the Big Apple unfolds at breakneck speed. Down streets, through subways, and on buses, everyone’s…

Ben Young
Ben Young
May 14, 2015

This Week in Native Ads 05/08

Campaign of the Week: The Worlds First Digital Taco If you’ve ever angrily swiped through your emoji collection looking for a happy little cartoon taco, you know the feeling of frustration that comes with discovering that taco emojis haven’t…

Ben Young
Ben Young
May 7, 2015

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