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Archive: Feb 2015

This Week in Native Ads 02/27

  Campaigns of the Week: Finding Understanding Without knowing anyone, Sherylynn went to a deaf meet up at Starbucks, where she found a new community that changed her life. Why we like it: This is a heart warming story, whether a native advertisement or simply a youtube video. Starbucks has used this existing piece of content for a subtle yet very effective campaign. Source: AdWeek   Target and Imagine Dragons at the Grammys… Continue reading

Ben Young
Ben Young
February 26, 2015

This Week in Native Ads 02/20

  Campaign of the Week: Tax Tips On 1095A Forms From H&R Block Of Rome And Boonville NY It’s tax season once again and this year we want to provide as many tax answers as we can. We’ve teamed up with our friends at H&R Block of Rome and Boonville to provide helpful tax tips. Why we like it: An example of niche (country music) and local sponsored content. Great timing. We also like… Continue reading

Ben Young
Ben Young
February 19, 2015

This Week in Native Ads 02/12

It you’re in New York please join us for our first Native Ad Talks, this time on amplification. -Ben Campaign of the Week: Can We Guess Where You’ll Be In 10 Years? What does the future hold… This trip into tomorrow courtesy of the BMW i3. Why we like it: BMW extends their successful Super Bowl campaign with a quirky quiz on BuzzFeed.  A great way to get more publicity after the big event by further… Continue reading

Ben Young
Ben Young
February 12, 2015

This Week in Native Ads 02/05

Campaign of the Week: Hands-On Learning and Mentorship Are Encouraging More Women in the STEM Pipeline The movement to engage girls with the sciences is gaining traction across the nation—and laying the foundation for a stronger economy.  STEM (science, technology, engineering and math) Why we like it: Chevron launches their new campaign supporting young women into the STEM pipeline.  A great endeavor broadening the knowledge of future career opportunities for women. Source: The… Continue reading

Ben Young
Ben Young
February 5, 2015