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Archive: Jan 2015

The 5 things you can do to improve social metrics on your content

Hey, Thanks for stopping by, you’re here because you want to figure out how to improve some of the social metrics around your content. Let me first say (because this is how I pay the bills) you should explore if Nudge is right for you, as the website gives you the top line social metrics. Right into it. 1) Optimize your share copy So, you want to maximize sharing inside social networks but also the rate at which people click… Continue reading

Ben Young
Ben Young
January 28, 2015

How to enhance your native ad product, in response to: DigiDays Publishers Hack the CMS

I enjoyed reading Lucias post over on DigiDay talking about how publishers are hacking the CMS, she talks about early adopters The Atlantic have transitioned over to programmatic ad serving type models whilst some like Hearst are sticking with the CMS. The long term play is that yes Publishers will have to swap to an ad serving like model. The reason being is, that once brands have the idea that they can bring programmatic and ad thinking… Continue reading

Ben Young
Ben Young
January 26, 2015

The best disclosures are native: a study on effective disclosures on custom native ads

In a recent study we completed, we found that the most effective form of disclaimers are in the content themselves. When disclosures were in the content, peoples ability to identify it as an ad went up 89%. The outtake: native disclosures work best for custom native ads. However, the overall identification was still only half of participants. We believe the way to lift it from here is repetition in the article, however we haven’t found enough examples for further testing yet. Continue reading

Ben Young
Ben Young
January 23, 2015

Hiring: Engineers

We are seeking an additional engineer to join our team to head up some of our scalability efforts. Our technology stack consists of: – LEMP (what’s the E?) – Python / Django – Utilizing AWS infrastructure Our development process is very agile, with discrete components built rapidly. Our current focus is on scalability to fulfill demand. The best part about this job is we’re still small and solving problems, we have lofty things to crack in the… Continue reading

Ben Young
Ben Young
January 15, 2015

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