Campaign of the Week:

Sowing the Seeds

Source: The New York Times

nudge_diagnostic3

Why we like it:

A great piece of work by Ford in both content and design, leading the way for greener plastics.  Making a stand for a worldwide concern we can no longer ignore.
 

Notable Mention:

5 best practices for getting mobile users to pay attention to your native ads

 

Quote of the Week

How hot are native ads?

I think it’s gone beyond (being) inevitable. It’s here”

  Brian Steinberg, Variety’s media and advertising industry columnist

 

News:

Headway Digital Launches NativeWay, Its New Native Ads Tool Suite

Headway Digital has launched NativeWay, a native advertising platform that combines display, video and mobile solutions using programmatic buying.

Source: Marketing Land

 

BuzzFeed pays Facebook millions of dollars to promote its clients’ ads

The BuzzFeed media empire, reported to be raising $250 million from NBCUniversal at a $1.5 billion valuation, is profitable and growing. From 2012 to 2013, BuzzFeed’s revenue tripled, and hit $46 million in the first half of 2014.

Source: Business Insider

 

Native ads drive monetized podcasts

At the Podcast Movement 2015 conference, the keynote presentations showed a theme of not getting into podcasting for the money. That said, to monetize a podcast, native advertising through sponsored content pops up as the most common route.

Source: Marketing Dive

 

Facebook Introducing New, High-Performing Ad Formats in the Audience Network

Since launching last year, the Audience Network has provided publishers and developers with engaging, high performing ad units backed by Facebook’s two million advertisers. Today, we’re excited to announce a significant expansion of ad types and formats available in the Audience Network.

Source: Facebook

 

App Monetization Digest – How Apple’s New Ad Blocking Fuels Native Ads and the Common Myths About Them

If you’ve been wondering what’s new in the world of native advertising, we have a few answers that will certainly pique your interest. Experts are speculating that Apple’s decision to support ad blocking in the new OS versions could fuel growth of native advertising, which is a factor to keep an eye on going forward.

Source: Avocarrot

 

Something from us:

 

Jobs at Nudge

We are seeking a junior product manager to join our team. It’s a generalist sort of role including: product design, management and some hands on marketing. Your background is probably in a range of design fields, prior people have come from industrial, to print, to digital. See the description and how to apply here.

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That’s it for this week. If you’d like to contribute next week or send us a story tweet [email protected]

How to win at native

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