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Marketing metrics enable you to get a better idea of performance. And this is important as it helps delver context and relevance a lot faster. For example, your campaign was opened 100 times, as compared to 100 people accessed your campaign. Immediately this simple metric has given more insight.
Others provide more analysis, like how many people came from a traffic source or how far down people have scrolled on a page.
This is why marketing metrics are important, they provide a more accurate measure of how marketing has performed. And reduce the cognitive load to understand that performance.
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