The behavior of measuring marketing effectiveness, just the act of doing it, immediately pulls you into the top band of performance. Because you are creating a feedback loop, and ensuring that work is driving value for your business. In most cases, you’re not competing against the world, just a few competitors. So that’s the key benefit, it elevates your own performance.
Other benefits include, finding opportunities to improve your marketing, areas to stop investing, enabling your team to better allocate your resources and capital. Instill a culture of performance. And keeps people focused on what work will drive business objectives.