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Campaign of the Week:
9 Mesmerizing Halloween Make Up Ideas
Source: Elle
Why we like it:
Real-time, relevant and inspiring โ this slideshow in Elle provided by NYX Cosmetics is our campaign of the week. It showcases the brands influencers with images sourced directly from Instagram for Halloween inspiration. Elle was a great fit for this campaign and used the slideshow format which has been successful for native content across fashion and beauty campaigns.
Quote of the Week
As more users switch to ad blockers, native will prove to be one of the best tools that publishers have to maintain steady revenue.โ
โ Jamie Hill, adMarketplace
News:
The trends brands should look out for in digital marketing in 2016
Martech Advisor: Native ads will make their way in-house, which illustrates that publishers now see an opportunity to provide marketers with customized advertising directly.
Marketing Week: What brands should be focusing on in the upcoming year.
Source: Martech Advisor
Native Ads on DoubleClick boost Trovitโs mobile CPMs by 120%
We decided to use native ads to improve customer experience, and weโve stuck with it because of the results it delivers.
Source: Double Click By Google
Vice Mediaโs Shane Smith: โweโre going to change the way TV is monetised with native adsโ
โWe were the first people to do native advertising and weโre going to move that over to TVโ
Source: The Drum
Top 5 native ad tips for the holidays
โWhen approaching the season of cheer, I always suggest going for uncharted waters, and until recently, that was native advertising.โ
Source: The Drum
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