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Campaign of the Week:
CH25 – Cadillac
A showcase of creators and innovators from a broad range of disciplines who are currently working to drive the world forward.
Source: Cool Hunting
Why we like it:
A series of quotes and articles about the next generation of innovators with simple but well executed design. A creative way to share the future of our design industry and emphasize that Cadillac will be with us throughout.
Quote of the Week
Content Marketing is Content first, Marketing second”
– Riddhi Shaw from Medium #NATIVE2015
News:
Yelp: Display Advertising Will Be ‘Discontinued’ by End of Year
Online review site Yelp will phase out display advertising by the end of the year, the San-Francisco based company said during its second-quarter earnings call Tuesday. Yelp will instead increase its efforts toward selling native and local advertising products.
Source: AdAge
Agencies vs. Publishers vs. Tech: Who Owns the Future of Content Marketing?
The Hopi Indians had a proverb: “Those who tell the stories rule the world.” Modern technologists have a similarly sweeping observation, noted by investor Marc Andreessen: “Software is eating the world.” In other words, old industries will eventually be revolutionized by software.
Source: Contently
5 Science-Backed Tips To Creating Better Native Ads
Nielsen Neuro Labs and Sharethrough recently discovered that native ads receive two times more visual focus than banners, even when those banners are placed in the feed of a publication.
Source: Sharethrough
The 4 Elements of a Perfect Sponsored Content Campaign
Each year for the last several, advertisers have increased their spending on content marketing, publishers have announced the formation of designated teams to produce it, and ad tech companies have raced to find new ways of measuring the impact of campaigns.
Source: Contently
NBCUniversal Poised to Make Big Investments in BuzzFeed and Vox Media
NBCUniversal is close to a deal to invest $250 million in BuzzFeed, in a transaction that will value the booming digital publisher at around $1.5 billion. Sources say Comcast’s TV and film unit has a “handshake” agreement with BuzzFeed, which raised $50 million last year at a $850 million valuation.
Source: Re/code
Something from us:
-
3 Mistakes Publishers can avoid when starting native content campaigns
- Nudge Metrics – Bounce Rate for Native Content.
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That’s it for this week. If you’d like to contribute next week or send us a story tweet us @giveitanudge.
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